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APBM CBM - Certified Business Manager

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Total 354 questions

What is the reason for setting advertising objectives?

A.

it forces top marketing and advertising management to agree on the course advertising is to take for the following planning period

B.

it guides the budgeting, message creation, and media selection aspects of advertizing strategy

C.

it provide standards against which results can be measured

D.

All of the above

What refers to the efforts of governments to reduce tariffs and non-tariffs barriers to trade?

A.

Trade liberation

B.

Trade release

C.

Trade freedom

D.

Trade emancipation

The ability of a business to meet its financial obligations is called:

A.

Position analysis

B.

Glass seizing

C.

Nominal Concealing

D.

Solvency

Sometimes cash balances are held to enable the firm to take advantage of bargain purchases that might arise, these funds are called:

A.

Speculative balances

B.

Cash flow balances

C.

Check-clearing balances

D.

Tentative balances

Movement of products, negotiation, ownership, information, and promotion through each participant in the marketing channel is called:

A.

Market ownership flow

B.

Marketing management channels

C.

Flows in marketing channels

D.

Logistics in marketing channels

What is a measure of operating cash flow available for corporate purposes after providing sufficient fixed asset additions to maintain current productive capacity and dividends?

A.

Venture cash flow

B.

Free cash flow

C.

Rigid cash flow

D.

Permanent cash flow

What integrate a company’s information assets into a single accessible system using Internet-based technologies?

A.

Internets

B.

Intranets

C.

Extranets

D.

Virtual Internet beams

Duties that are part of a job but are incidental or ancillary to the purpose and nature of a job are called:

A.

Marginal functions

B.

Essential job functions

C.

Frequency functions

D.

Supervisory functions

The number of employees reporting to a supervisor is called:

A.

Span of control

B.

Line authority

C.

Staff reporting

D.

Whirlpool

Some employees have a ______________ program in which vacation time, holidays, and sick leave for each employee are combined into its that account.

A.

non-faulty

B.

paid time-off

C.

value-added

D.

relief-sanction