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SAP C_C4H630_21 - SAP Certified Development Associate - SAP Customer Data Platform

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Total 80 questions

Which query syntax is correct when searching for users in SAP Customer Data Platform?

A.

select * from profile where attribute. primaryEmail = ‘someuseremail@emaildomain.com’

B.

select * from accounts where profile.primaryEmail = someuseremail@emaildomain.com'’

C.

select * from contextualProfile where primaryEmail = ‘someuseremail@emaildomain.com

D.

select * from profile where profile.email = ‘someuseremail@emaildomain.com'

What are two key capabilities that differentiate customer data platform (CDP) from other delivery platforms (e.g. CRM, Data Warehouse)? Note: There are 2 correct answers to this question.

A.

Real-time data processing

B.

Unified customer data

C.

Customer identification

D.

Accessibility and discoverability

You are using predictive indicators to configure predictive models and view results.What types of models can you design? Note: There are 3 correct answers to this question.

A.

Predict actions for groups.

B.

Predict events for groups.

C.

Predict churn probabilities for groups.

D.

Predict churn probabilities for profiles.

E.

Predict customer lifetime value for profiles.\W EXACTPREP”

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Which of the following statements describe the matching rules for data ingestion? Note: There are 3 correct answers to this question.

A.

System-defined rules can be deleted for the Unified Customer Profile.

B.

System-defined rules can be edited for the Unified Customer Profile.

C.

System-defined rules can be re-ordered for the Contextual Profile.

D.

User-defined rules can be based on the firstName attribute.

E.

System-defined rules are based on strongest identifier attributes.

What is the purpose of the Connector Studio?

A.

It enables creation of templates for source/destination REST API applications.

B.

It enables creation of ETL jobs and data pipelines for data ingestion.

C.

It enables creation of CX Flows and Journeys for new customers.

D.

It enables creation of Matching Rules for joining different pieces of customer data.

What are the three core pillars of SAP Customer Data Platform? Note: There are 3 correct answers to this question.

A.

Unify

B.

Activate

C.

Optimize

D.

Modulate

E.

Respect

Which of the following are general import guidelines? Note: There are 3 correct answers to this question.

A.

The SAP Customer Data Platform instance should be switched to maintenance mode during an import process.

B.

Metadata fields should be used during an import process.

C.

Activities containing segments and activity indicator information should be imported individually.

D.

CX flows should be deactivated for data imports.

E.

Imported data file size should not exceed 250 MB.

You are importing birthday data into SAP Customer Data Platform. What kind of pre-processing can you apply to the birthday attribute? Note: There are 2 correct answers to this question.

A.

Optimization

B.

Verification

C.

Validation

D.

Normalization

Why does SAP Customer Data Platform provide two views of the customer?

A.

To provide the right profile for every customer experience use-case

B.

To provide customer activities in one view and profile data in another

C.

To provide one unified customer profile with two different processing purposes

D.

To provide one profile for marketing and another for personalization

Which of the following triggers are supported in CX flows? Note: There are 3 correct answers to this question.

A.

Event occurrence

B.

Action occurrence

C.

Customer or group update

D.

Segment membership

E.

Audience activated