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Salesforce Data-Cloud-Consultant - Salesforce Certified Data 360 Consultant (Data-Con-101)

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Total 95 questions

A global beverage company (data provider) and a sports media network (data consumer) are collaborating in a Data 360 clean room to identify high- value partnership opportunities. The parties decide to use the segment overlap use case template to determine how many of the beverage company ' s Premium Loyalty Members are also active subscribers of the sports network, without exposing raw personally identifiable information (PII). When configuring the segment overlap template, which requirement must be met to allow the results to be filtered by specific demographics like " Region " or " Age Group " in the final output?

A.

The Region and Age Group fields must be set as foreign keys in the data model objects (DMOs) of both organizations.

B.

Both parties must map their " Region " and " Age Group " data to a shared calculated insight before joining the clean room.

C.

The Data 360 Consultant must configure a many-to-many relationship between the two search index data model objects (DMOs).

D.

The data provider must include these additional fields as segmentation attributes within the use case template configuration.

Data 360 receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer ' s scheduled campaign messages. What should the Data 360 Consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?

A.

Ensure the segments are set to Rapid Publish and set to refresh every hour.

B.

Ensure the activations are set to Incremental Activation and automatically publish every hour.

C.

Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.

D.

Set a refresh schedule for the calculated insights to occur every hour.

A customer has a custom Customer_Email_c object related to the standard Contact object in Salesforce CRM. This custom object stores the email address for a Contact that they want to use for activation. To which data model object should the customer map the email object to?

A.

Custom Customer_Email_c object

B.

Contact

C.

Contact Point Email

D.

Individual

Which statement about query federation in Data 360 is true?

A.

Query federation requires file-based data lakes such as Iceberg.

B.

Data 360 executes queries using its own compute engine, regardless of the external system.

C.

Query federation pushes SQL queries to the external system ' s compute layer.

D.

Query federation requires data to be first converted to parquet format.

A data source does not have a field that can be designated as a primary key. What should the Data 360 Consultant do?

A.

Use the default primary key recommended by Data 360.

B.

Remove duplicates from the data source and then select a primary key.

C.

Select a field as a primary key and then add a key qualifier.

D.

Create a composite key by combining two or more source fields through a formula field.

A Data 360 Consultant needs to build a model on Einstein Studio to predict the time- to- close of an opportunity brought into Data 360 from CRM. Based on the supported model types, which statement is true?

A.

The consultant should use a Multiclass Classification model to bucket the time-to-close into specifications.

B.

The consultant should use a Binary Classification model to determine if the time-to-close is long or short.

C.

The consultant should use a Multiclass Classification model because the outcome is represented as text data.

D.

The consultant should use a Regression model because the target outcome is a numeric measure.

When setting up file federation for a data lake on Azure Blob Storage, what is the role of the manifest file?

A.

It reduces the file size of the source data before Data 360 attempts to read it.

B.

It is used to manually map source fields to the Cloud Information Model.

C.

It defines metadata and paths to identify specific files for the data stream and track updates.

D.

It provides the PGP public key required to decrypt the federated data files.

A global ecommerce company uses Salesforce Data 360 to unify customer profiles across multiple systems, including Salesforce CRM, Commerce Cloud, and Snowflake. The business wants to securely leverage unified customer data across Snowflake to support analytics and downstream use cases. The solution must meet the following requirements: Customer data accessed from Snowflake must be read- only; Updates to customer profiles must be available in near real time; The overall architecture must minimize operational complexity and data duplication. Which approach should the Data 360 Consultant recommend?

A.

Expose Data 360 data through REST APIs and ingest it into Snowflake using streaming ingestion.

B.

Schedule nightly exports of Data 360 data to cloud storage and load it into Snowflake using automated pipelines.

C.

Replicate Data 360 data into Salesforce standard objects and sync those objects to Snowflake using extract, transform, load (ETL) tools.

D.

Use Data 360 Data Sharing to share unified customer data directly to Snowflake.