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Salesforce Marketing-Cloud-Administrator - Salesforce Certified Marketing Cloud Administrator

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.

Which two Marketing Cloud features will support this effort?

Choose 2 answers

A.

Data Designer

B.

Cloud Pages

C.

Web Analytics Connector

D.

Content Builder

A Marketing Cloud admin notices out of the last several sends, Send log data for a recent

How could the admin ensure send data is recorded?

A.

Send logging is enabled for the send

B.

Correct Send Log template is selected

C.

Send Logging is available for A/B tests

D.

Data retention settings is specified

A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain,

Which two data would still exist in the account? Choose 2 answers

A.

Contact data in sendable data extensions

B.

Contact data in non-sendable extensions

C.

Contact-specific data at the job level

D.

General tracking data at the job level

Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating admin@example.com could NOT be imported.

Which error code would the file contain for this record?

A.

Restricted Values

B.

List Detective

C.

Invalid Email Address

D.

Skipped Records

Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.

What feature could be used to solicit website feedback without navigating away from the email?

A.

Cloud Page forms Content Block

B.

Email Form Content Block

C.

Dynamic Content Block

D.

Reference Content Block

Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.

Which two actions should NTO take in order to create Send Classifications?

Choose 2 answers

A.

Define a Sender Profile.

B.

Define a Subscriber -specific From Name.

C.

Define custom Reply Mail Management.

D.

Define a Delivery Profile.

A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units.

How would the admin assign users to the business units?

A.

Give permissions to users at top-level account to assign their own business units.

B.

Search for the individual user, select their name, and click Manage Business Units.

C.

Search for the individual user, select their name and click Edit Business Units.

D.

Re-import the users to update their assigned business units

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.

Which functionality would allow this?

A.

Parameter Manager

B.

Web and Mobile Analytics

C.

Advertising Studio

D.

Personalization Builder

Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

A.

Publication Lists

B.

Data Extensions

C.

Lists

D.

Groups

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.

What is the best way to facilitate this within Contact Builder?

A.

Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

B.

Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

C.

Create three distinct Attribute Groups that link each data extension directly to Contacts.

D.

Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.