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Salesforce Marketing-Cloud-Administrator - Salesforce Certified Marketing Cloud Administrator (SP25)

Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.

What feature could be used to solicit website feedback without navigating away from the email?

A.

Cloud Page forms Content Block

B.

Email Form Content Block

C.

Dynamic Content Block

D.

Reference Content Block

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.

Which three criteria should the customer use to create an audience for this campaign?

Choose 3 answers

A.

Proximity to Store

B.

Ages in Household

C.

Lifetime Purchase Value

D.

Conversion Rate

E.

Last Purchase Date

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.

Where under Setup could this be created?

A.

Content Builder Settings

B.

Emails Studio Settings

C.

Account Settings

D.

Campaign Settings

Which three statements should be considered before using Goals in Journey Builder?

Choose 3 answers

A.

Goal target statistics are stored in a data extension.

B.

Goals are created to evaluate journey performance.

C.

Goals can act as exit criteria.

D.

Contacts are evaluated against the goal after a wait activity.

E.

Each contact is assigned an individual goal.

A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.

What functionality would allow this?

A.

Advertising Studio

B.

Personalization Builder

C.

Web and Mobile Analytics

D.

Web Analytics Connector

Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave

How should NTO create a new user to fill in?

A.

Delete the campaign manager's user and create a new user

B.

Disable the campaign manager's user and create a new user

C.

Transfer the campaign manager's permissions to a new user

D.

Deactivate the campaign manager's license and assign it to the new user

Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.

What feature should be recommended?

A.

Einstein AI

B.

Interaction Studio

C.

Datorama

D.

Google Marketing Platform

A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.

What should the admin do to ensure only specific Contacts are synced?

A.

Filter records on a formula field

B.

Filter existing records in All Subscribers

C.

Filter records created after a specified date

D.

Filter records on a Boolean field

Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.

Which bounce type would be indicative of the ISPs view of NTO’s sending reputation?

A.

Soft

B.

Technical

C.

Block

D.

Hard

Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.

How should they accomplish this?

A.

Create separate folders and add permissions

B.

Create a shared data extension

C.

Update data extension object level permissions

D.

Create a new business unit