Salesforce Marketing-Cloud-Developer - Salesforce Certified Marketing Cloud Developer (SP25)

When using the REST API to send emails to customers after a purchase, the developer should make a token API call and re-use the token until the token expires (D). This approach optimizes API usage by reducing the number of token requests, ensuring that the token is reused until it naturally expires, after which a new token can be requested.

Transparent Data Encryption (TDE) is the appropriate method for ensuring that the underlying database files are encrypted at rest. TDE encrypts the database files themselves, protecting the data in case the physical media is stolen, while allowing the data to be viewed in clear text by authorized users within the system.

Transparent Data Encryption: Encrypts data at rest, ensuring that the database files are secure.

To write an Exclusion Script to exclude sending an email at send time when comparing against a Boolean field in the Sendable Data Extension, the developer can use:

%%SendBoo1 < 1 (B) - This script directly checks if the Boolean field SendBoo1 is less than 1, effectively excluding records where the field is false.

%%=Lookup('Excluded', 'SendBoo1', 'Subscribekey', _Subscribekey) == false (C) - This script performs a lookup to check the value of SendBoo1 in the 'Excluded' data extension, comparing it against the Subscribekey. If the value is false, the email is excluded.

To trigger an email send in Marketing Cloud when a purchase is made on a website, you can use either the REST API or the SOAP API. Both APIs provide methods to send triggered emails.

REST API: The REST API can be used to trigger emails by making a call to the /messaging/v1/messageDefinitionSends/{key}/send endpoint.

SOAP API: The SOAP API can also be used to trigger sends by utilizing the TriggeredSend object.

When configuring an automation to import files placed on the SFTP, and starting the automation based on a file matching a specific naming pattern, the substitution string that represents the name of the file is %%TRIGGER_FILENAME%%. This substitution string is used to reference the filename of the triggering file in the File Import Activity.

To ensure that an installed package can access data from a child business unit, verify that the package has been granted access to the specific child business unit. This is configured during the package setup and permissions assignment.

To define a filename pattern that matches files starting with the current month and day, you can use the %%MMDD%% pattern and the "Begins With" operator.

%%MMDD%% Pattern: This pattern represents the month and day in a two-digit format.

Begins With Operator: This operator ensures that the automation matches filenames that start with the specified pattern.

To build an audience by identifying subscribers who opened a specific email, the developer should use the following query:

SELECT SubscriberKey FROM _Open WHERE JobID = '1234'

This query selects the SubscriberKey from the _Open data view where the JobID matches the specific email send.

A Contact can be reintroduced into the system only after the deletion is fully complete. The Contact Delete process in Salesforce Marketing Cloud is designed to ensure that all references and data associated with the contact are thoroughly removed. Reintroducing the contact before the process is fully complete would disrupt this cleanup process and potentially lead to data integrity issues.

The RaiseError AMPscript function can be configured to log the source of the error (C). This functionality is useful for error handling and debugging, allowing administrators to identify the cause of an issue and take appropriate action.