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CIW 1D0-525 - CIW v5 E-Commerce Designer

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Total 144 questions

Which of the following is the most effective strategy for conducting an opt-in e-mail marketing campaign?

A.

Create an executable ActiveX application as an e-mail attachment that describes the company.

B.

Send e-mail messages once a day to initial contacts for the first two weeks.

C.

Create an executable Java application as an e-mail attachment that describes the company.

D.

Send e-mail messages once every two weeks to follow up on an initial contact.

A large company with an adequate staff and funding wants to implement an e-commerce storefront. Which of the following methods would be most suitable for this company?

A.

In-house solution

B.

Offline solution

C.

Instant storefront

D.

Online solution

Which technology provides channel security (privacy and authentication) through encryption, and reliability through a message integrity check (secure hash functions)?

A.

HTTP

B.

S-HTTP

C.

SSL

D.

SET

What information is required to make a customer comfortable with making a purchase?

A.

All supporting documentation for the product or service

B.

A brief product description

C.

A detailed description of the product with pictures

D.

A picture with no additional information

What is the most accurate way to determine the number of visits to a Web site?

A.

Use automatic e-mail notification.

B.

Install a hit counter.

C.

Use a tracking service.

D.

Measure server bandwidth used.

Which of the following is a messaging protocol designed to ensure the integrity of data sent between incompatible computers?

A.

Electronic Data Interchange

B.

Electronic Data Interface

C.

Electronic Download Instruction

D.

Electronic Description Interface

You are transitioning from a traditional "brick-and-mortar storefront that accepts credit cards to a new e-commerce storefront. Which payment method would be most appropriate during the transition?

A.

Open Buying on the Internet (OBI)

B.

Advance payment using check or money order

C.

Cash on delivery (c.o.d.)

D.

Credit card with offline processing

Which of the following is the most effective option for detecting a site attack by someone who wants to modify your customer database?

A.

Using an intrusion detection system

B.

Limiting the open ports on the system

C.

Using antivirus software

D.

Implementing a firewall

Which of the following can help customers complete purchases more quickly?

A.

Detailed descriptions of products

B.

An RSS feed directing customers to a site blog

C.

Product testimonials from other customers

D.

A well-planned site hierarchy

Which of the following site creation models would be most appropriate for a site needing customer relationship management (CRM) and personalization?

A.

Online instant storefront

B.

Mid-level offline instant storefront

C.

Mid-level online instant storefront

D.

High-level offline instant storefront