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CIW 1D0-525 - CIW v5 E-Commerce Designer

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Total 144 questions

Maggie is developing a site that allows purchases to be made online. What technology should she use to enable security measures on this site?

A.

SSL

B.

S-HTTP

C.

HTTP

D.

SET

Which of the following is a concern with third-party instant storefronts?

A.

They do not include shopping-cart software.

B.

They rely on a third party to secure the site.

C.

They are available only through a portal.

D.

They require extensive knowledge of e-commerce server software.

Which of the following is a disadvantage of an online storefront?

A.

Specialized hardware requirements

B.

High software costs

C.

Difficulty of administration

D.

Lack of control over security

An international online auction company wants to use a payment service that supports payment processing and is limited to auction purchases only. Which of the following would best meet the company's needs?

A.

BidPay

B.

PayPal

C.

AuctionPay

D.

eBay

After using your Web browser to test a few purchases on your staging server, you find that the shopping cart has carried forward purchases from several earlier transactions. What steps should you take first to solve this problem?

A.

Test your e-commerce software on the production server, and then use the shopping cart again.

B.

Delete the system DSN and re-create it, and then use the shopping cart again.

C.

Delete the database and reinstall it using the same parameters, and then use the shopping cart again.

D.

Close and reopen the browser, and then use the shopping cart again.

Placing an institutional banner ad on a site that targets a specific market can result in:

A.

a higher clickthrough rate.

B.

increased banner exchange.

C.

better banner ad positioning on the site.

D.

higher search-engine ranking.

Jennifer placed a special product advertisement on the home page of her e-commerce site. After one week, she reviewed her server logs to see how many visitors clicked the ad, completed the registration page and then entered credit card information to purchase the product. Jennifer's site path analysis is a review of:

A.

live usability testing and role playing.

B.

controlled-navigation click patterns.

C.

customer satisfaction surveys.

D.

good e-commerce advertising.

You are considering payment methods for a business-to-business (B2B) e-commerce site. Which payment method would be most appropriate for your needs?

A.

Cash on delivery (c.o.d.)

B.

Purchase order and post-purchase billing

C.

Advance payment using check or money order

D.

Purchase request and pre-purchase billing

Which of the following segments first used blogs as an Internet marketing tool?

A.

Mainstream advertisers

B.

Large corporations

C.

Small businesses

D.

Government agencies

Mortimer is creating an e-business site for an international supplier of exotic flower bulbs. Many customers are loyal purchase-club members. He has decided to use a virtual catalog in the construction of the site. Which of the following practices pertaining to implementing a virtual catalog should be avoided?

A.

Making multiple base catalogs appear as a single catalog to customer

B.

Adding new items to the virtual catalog to add duplicate database entries

C.

Managing pricing in multiple currencies

D.

Implementing special pricing rules for club members