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CIW 1D0-525 - CIW v5 E-Commerce Designer

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Total 144 questions

You are logged on to a Windows system. You suspect a problem with your Oracle database, and want to view the pertinent information related to the problem. What log should you check?

A.

Application log

B.

Security log

C.

Networking log

D.

Error log

You have just started a new business. In order to accept credit card payments on your Web site, what should you do first?

A.

Set up an Internet merchant account to process transactions.

B.

Set up a certificate server to authenticate customers.

C.

Enable SSL/TLS on the Web server.

D.

Configure your payment gateway to work with your e-commerce server.

Which of the following statements about banner exchange networks is accurate?

A.

They are effective only in a B2B environment.

B.

They are effective in both B2B and B2C environments.

C.

They are effective only in a B2C environment.

D.

They are most effective in non-profit environments.

In credit card transactions, which of the following occurs during the settlement phase?

A.

The customer enters credit card information on a Web site and confirms the order.

B.

Credit card information is passed to a payment gateway.

C.

The processor verifies the credit card through the issuing bank.

D.

The acquiring bank transfers money to the merchant's account.

The goals for effective usability in an e-commerce site are to get customers to:

A.

visit, learn and return.

B.

visit, learn and purchase.

C.

find, learn and review.

D.

find, compare and revisit.

Which of the following requires you to provide redundant Internet connections to ensure site availability?

A.

Instant storefront

B.

Mid-level offline storefront

C.

In-house storefront

D.

High-level offline storefront

Alcazar wants to host three Web sites on the same computer, and to use SSL for transactions on each site. Which of the following methods for hosting multiple Web sites would be most suitable?

A.

Use server virtualization software to run multiple operating systems.

B.

Use three separate ports.

C.

Use three separate host header names.

D.

Bind three IP addresses to the server.

A payment gateway routes payment information between the:

A.

customer account and the issuing bank.

B.

merchant account and the customer account.

C.

shopping cart and the processor.

D.

merchant account and the acquiring bank.

Which of the following describes an effective target-marketing program for a company that sells kayak accessories to distributors?

A.

Placing a banner advertisement on a third-party Web site that sells touring packages to the Caribbean

B.

Placing a banner advertisement on a third-party Web site that sells kayaks to outdoor enthusiasts

C.

Sending an e-mail advertisement to those who sell kayaks to outdoor enthusiasts

D.

Sending an e-mail advertisement to everyone who has indicated an interest in outdoor activities

What aspect of e-commerce marketing most significantly differentiates the use of a niche marketing strategy from that of a global marketing strategy?

A.

Common customer interests

B.

Advertising media choices

C.

Products and/or services offered

D.

Geographic distribution of the customers