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Facebook 410-101 - Facebook Certified media buying professional

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Total 150 questions

You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:

You have two images running within same ad set with high CTR

You've set up Facebook, Instagram, and Messenger as your placement

You have a total budget of $10,000 for a 4 week campaign

You've spent a total of $4,834.73 in the past 3 weeks

Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16

What changes should you make to your campaign in order to achieve your goal?

(Select the two best options)

Choose ALL answers that apply.

A.

Change the optimization to daily unique reach.

B.

Include Audience Network as additional placement

C.

Add three new images into the ad set

D.

Change optimization from standard delivery to accelerated delivery.

E.

Change the campaign objective to engagement.

An apparel brand is working with you as a buyer for their new product line launch.

They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.

Your campaign has been running for 2 weeks with the following characteristics:

You have one campaign with reach objective

The campaign is running on Facebook and Instagram

CPM costs have been above what you expected

Your campaign is running a frequency of 1.3

What change do you make in order to lower CPM costs?

Choose only ONE best answer.

A.

You change the objective to engagement

B.

You include Audience Network as an additional placement

C.

You delete Instagram from your placement

D.

You add another audience

E.

You delete Facebook placement

F.

There is nothing you can do to improve CPM costs

What is not an action measured through Facebook attribution system?

Choose only ONE best answer.

A.

Link Clicks

B.

Outbound links

C.

Phone call sales conversion

D.

Mobile app installs

E.

POS purchase conversion

F.

Third party (Google) link click

Why is people-based MTA attribution more effective than cookie-based last click attribution?

Choose ALL answers that apply.

A.

It enables you how well your ads works with real people

B.

It provides global cross-environment coverage.

C.

It provides a holistic marketing and measurement at scale

D.

It allows me to measure only Instagram attribution

What are some benefits of MTA?

Choose ALL answers that apply.

A.

Helps you understand cross-device path to conversion.

B.

Can analyze and compare publishers and campaign performance

C.

Shows that the last touch model has no limits

D.

Shows that attribution window is always tied to a last touch model

E.

Gives credit to multiple impressions and clicks on the path to conversion.