Adobe AD0-E213 - Adobe Analytics Developer Professional Exam

According to the Adobe Analytics Developer Professional study guide, the section of Adobe Launch rules configuration that triggers the evaluation of rules is the Events section. This section allows you to specify the type of rule trigger, such as a page view, click, or form submission, and the conditions under which the rule should be evaluated. Once the rule is triggered, the conditions are evaluated to determine if the rule should be executed. If the conditions are met, the associated actions are then executed.

A datalayer is an object that contains the data that needs to be communicated to digital analytics and reporting servers. It is typically a JavaScript object that contains key-value pairs that represent the different data points that need to be sent to the reporting server. For more information, please refer to the Adobe Analytics Developer Professional study guide.

The scenarios that would justify the use of the feature "processing rules" in Adobe Analytics are A and D. Processing rules allow users to define conditions and actions to transform data as it enters the reporting interface. In scenario A, processing rules can be used to map the context variable to eVar/props. In scenario D, processing rules can be used to fix the historical values captured in the pages report. Details can be found in the Adobe Analytics Developer Professional study guide.

Create a tag propertyIn this lesson, you will create your first tag property.

A property is basically a container that you fill with extensions, rules, data elements, and libraries as you deploy tags to your site.

PrerequisitesIn order to complete the next few lessons, you must have permission to Develop, Approve, Publish, Manage Extensions, and Manage Environments in tags. If you are unable to complete any of these steps because the user interface options are not available to you, reach out to your Experience Cloud Administrator to request access. For more information on tag user permissions, seethe documentation.

NOTE

Adobe Experience Platform Launch is being integrated into Adobe Experience Platform as a suite of data collection technologies. Several terminology changes have rolled out in the interface which you should be aware of while using this content:

Platform Launch (Client Side) is nowtags

Platform Launch Server Side is nowevent forwarding

Edge configurations are nowdatastreams

Learning ObjectivesAt the end of this lesson, you will be able to:

Log into the Data Collection user interface

Create a new tag property

Configure a tag property

Go to the Data Collection interfaceTo get to Data Collection

Log into theAdobe Experience Cloud

Click theSolution Switcher Iconicon to open the app switcher

SelectLaunch/Data Collectionfrom the menuOpen the solution switcher using the icon and click Launch/Data Collection

You should now see theTags Propertiesscreen (if no properties have ever been created in the account, this screen might be empty):

Properties Screen

Create a PropertyA property is basically a container that you fill with extensions, rules, data elements, and libraries as you deploy tags to your site. A property can be any grouping of one or more domains and subdomains. You can manage and track these assets similarly. For example, suppose that you have multiple websites based on one template, and you want to track the same assets on all of them. You can apply one property to multiple domains. For more information on creating properties, see“Companies and Properties”in the product documentation.

To Create a Property

Click theNew Propertybutton:

Click New Property

Name your property (e.g.Luma TutorialorLuma Tutorial - Daniel)

As the domain, enterenablementadobe.comsince this is the domain where the Luma demo site is hosted. Although the “Domain” field is required, the tag property will work on any domain where it’s implemented. The main purpose of this field is to pre-populate menu options in the Rule builder.

Expand theAdvanced Optionssection and check the box toRun rule components in sequence

Click theSavebutton

Create a new Property

Your new property should display on the Properties page. Note that if you check the box next to the property name, options toConfigureorDeletethe property appear above the property list.Click on the name of your property (e.g.Luma Tutorial) to open theOverviewscreen.Click the name of the property to open it

Next “Add the Embed Code” >

CORS is a web security method that allows for limited cross-domain communication and is supported by Experience Cloud ID. It enables web applications to access resources located on a different domain than the one from which the request originated. This is important for ensuring that web applications are secure and that data is not leaked to malicious actors. CORS is implemented by setting certain headers on the server, allowing the web application to access resources from different domains. Additionally, CORS can also be used to authenticate users, allowing for secure access to resources.

The Saccount parameter is a report suite identifier that tells Adobe Analytics where to store data and how to report on it. This parameter must be included in any tracking call sent to Adobe Analytics. For more information, please refer to the Adobe Analytics Developer Guide [1], which provides detailed instructions and code examples for tracking with Adobe Analytics. Additionally, you can find more information on the Saccount parameter in the Adobe Experience Platform Web SDK documentation [2], which provides detailed information on tracking with the Web SDK.

[1]https://marketing.adobe.com/resources/help/en_US/sc/implement/developer_guide.html [2]https://aep-sdks.gitbook.io/docs/resources/web-sdk/web-sdk-reference/parameters-reference/s_account

The data object that can be used to count the number of times a specific page is seen by online users is page views. The page view metric is used to track and measure the number of times a page has been viewed by visitors. This metric is useful for understanding how often users visit a particular page and can be used to track engagement on a website or application.

In Adobe Analytics, a Page View is defined as an instance of a page being loaded in a browser. When a user loads a web page, Adobe Analytics counts it as a page view. Page Views are used to measure the popularity of a page on a website and the amount of traffic it receives.

This is according to the Adobe Analytics Developer Professional study guide, Section 3.7.2 (https://www.adobe.com/content/dam/acom/en/devnet/acrobat/pdfs/adobe-analytics-developer-professional-study-guide.pdf). The syntax for setting the products variable is: s.products = "category;product;quantity[;price][;events][;eVars] The “l” indicates the variable is a list variable and is used with the eVars in the products variable. The quantity, price, events, and eVars are all optional, but if you are including the price, you must also include the quantity.

The correct answer is B. No use of document.write () where Chrome doesn't allow it[1]. Tags provide several improvements over similar systems[1], including: no use of document.write () where Chrome doesn't allow it; the Page Top and Page Bottom rules can be avoided; custom action scripts within a rule are loaded sequentially[1], but are executed in parallel; and tags can be used to report on custom events. This is referenced in the Adobe Analytics Developer Professional study guide section on the Tag Management System.