Adobe AD0-E555 - Adobe Marketo Engage Professional

A FieldSet is a group of fields that you can control as a whole. You can use FieldSets to organize your form layout, group related fields together, and dynamically hide or show the entire fieldset depending on another field1. For example, you can use a FieldSet to collect an address field and a payment method field in one place2.

To add a FieldSet to a form, you can follow these steps1:

Go to Marketing Activities.

Select your form and click Edit Form.

Click the + sign and select Fieldset.

Select the fieldset and enter a Label.

Drag the fields you want into the fieldset.

A Default Program is a type of program that you can create to generate new names from a form and a local landing page1.

When a new person fills out the form, they would become a member of the program1. This means they would be added to the program’s database and receive personalized communication and offers based on the program’s criteria2.

The person would also be considered not anonymous in the Database3. This means their name and other attributes would be visible to you and your team, and you could track their interactions with the program and the campaign4.

References:

Create and measure a default program

Leverage the flexibility of default programs

Get started with Adobe Marketo Engage program templates

Create a Form

A People Performance report is a report that measures database growth over time. It shows how many people were added, and when. It also allows grouping the results by any person or company attribute, or by segmentation1.

To create a People Performance report, follow these steps1:

Go to the Analytics section and click New Report.

Name your report and select the People Performance report type.

Set the time frame of your report to Last 6 Months and click the Report tab.

In the Report Settings panel, select Industry as the Group People By option.

Click Save.

To view the results, click the Report tab. You will see the number of people created in the Database in the last six months, grouped by industry. References: 1: People Performance Report | Adobe Marketo Engage

A Smart List is a dynamic list of people who meet certain criteria that you define1. You can use Smart Lists to segment your audience, target your campaigns, and analyze your results2.

A filter is a condition that a person must meet to qualify for a Smart List3. You can use multiple filters and combine them with logic operators (AND, OR, NOT) to create complex criteria4.

The Filled Out Form filter allows you to find people who have submitted a specific form on any web page or landing page. You can use constraints to narrow down the filter by web page, querystring, date of activity, etc.

The Web Page constraint lets you specify the URL of the web page or landing page where the form was filled out. You can use operators such as contains, starts with, ends with, etc. to match the URL pattern.

Therefore, to find the names and email addresses of the people who submitted their information in the global demo request form on an Adobe Marketo Engage landing page, you need to create a Smart List using the Filled Out Form filter with the Web Page constraint. The steps are as follows:

Go to the Marketing Activities area and select the program that contains the global demo request form.

Click the New drop-down and select New Smart List.

Name your Smart List and click Create.

In the Smart List tab, drag the Filled Out Form filter from the right panel to the canvas.

Select the global demo request form from the drop-down menu.

Click Add Constraint and select Web Page.

Enter the URL of the Adobe Marketo Engage landing page where the form is located, or use an operator to match the URL pattern.

Click Save Smart List.

In the Lead tab, you can see the names and email addresses of the people who match the criteria.

References: 1: Smart Lists | Adobe Marketo Engage 2: Create a Smart List | Adobe Marketo Engage 3: Filters | Adobe Marketo Engage 4: Use Filter Logic | Adobe Marketo Engage : [Filled Out Form | Adobe Marketo Engage] : [Filter Constraints | Adobe Marketo Engage] : [Operators | Adobe Marketo Engage] : [Landing Page with a Form | Adobe Marketo Engage]

To send an email using an Email Program in Marketo, you need to follow these steps:

Create an Email Program by selecting the Email Program type and the Email Send channel. You can use a Master Program Template (MPT) to save time and maintain consistency12

Create or select an email asset that you want to send. You can use an existing email template or create a new one. You can also personalize your email using tokens, dynamic content, and snippets3

Approve the email asset by clicking the green checkmark icon next to the email name. This will make the email available for use in the Email Program3

Go to the Audience tab of the Email Program and select the recipients of your email. You can use smart lists, static lists, or segments to define your audience. You can also exclude people from receiving your email by using suppression lists.

Go to the Schedule tab of the Email Program and choose the date and time when you want to send your email. You can also enable Head Start, which will pre-process your email up to 12 hours before the scheduled send time, to improve the deliverability and performance of your email. However, Head Start is not a mandatory step for sending an email.

If you want to test different versions of your email to see which one performs better, you can set up an A/B test in the Email Program. You can test different aspects of your email, such as subject line, sender name, content, or delivery time. You can also choose the winner criteria, the test duration, and the test sample size. However, A/B testing is not a mandatory step for sending an email.

Approve the Email Program by clicking the green checkmark icon next to the program name. This will activate the Email Program and send your email according to your schedule and settings.

References: 1: Create an Email Program | Adobe Marketo Engage 2: Marketo Success Series: Email Programs - Marketing Nation 3: Send an Email | Adobe Marketo Engage : Choose Recipients for an Email Program | Adobe Marketo Engage : Schedule an Email Program | Adobe Marketo Engage : Create an A/B Test in an Email Program | Adobe Marketo Engage : Approve an Email Program | Adobe Marketo Engage

A webinar program is a type of event program that integrates with a webinar provider such as ON24 or GoToWebinar1.

A webinar program has a predefined channel called Webinar, which has different program statuses to track the progress of people who register and attend the webinar2.

To mark people who filled out a registration form with the Registered status, the marketing manager needs to use the flow step Change Program Status to “Webinar > Registered” in the Smart Campaign3.

This flow step will update the program status of the people who qualify for the Smart Campaign, and also push them to the webinar provider if the integration is enabled3.

The other flow steps are not correct because:

Add to Local List: “Webinar Registration List” will only add the people to a local list within the program, but will not change their program status or register them to the webinar provider.

Change Data Value for field Webinar to “Registered” will only change the value of a custom field called Webinar, but will not affect the program status or the webinar provider. References: 1: Create an Event with the Marketo ON24 Adapter 2: Understanding Webinar Program Statuses 3: Change Program Status : [Add to List] : [Change Data Value]

Email Insights is a powerful reporting tool that allows you to analyze and compare the performance of your email campaigns across various dimensions and metrics1.

To find the click-to-open rate of your emails, you need to select the Click to Open Rate metric from the Metrics drop-down menu in the Email Insights interface2.

The click-to-open rate is the percentage of unique clicks divided by the number of unique opens. It measures how effective your email content is at driving recipients to take action after opening your email2.

To compare the click-to-open rate of your emails in July of this year and last year, you need to select the Month dimension from the Dimensions drop-down menu and use the Date Range filter to specify the time period you want to analyze3.

You can also use the Compare feature to see the percentage change in the click-to-open rate between the two time periods3.

Therefore, Email Insights is the report that the email analyst would consult to find the click-to-open rate of their marketing team’s emails in July of this year and last year.

References:

1: Email Insights Overview 2: Email Insights Metrics 3: Email Insights Dimensions and Filters

The file size limit for images and files uploaded to the Design Studio of Adobe Marketo Engage is 100MB.

The Design Studio is a feature of Adobe Marketo Engage that allows marketers to create and manage landing pages, forms, emails, and other assets.

To upload an image or file to the Design Studio, the marketer can go to the Design Studio area, select Images and Files, click the Image and file actions drop-down and select Upload image or file, and then drag and drop the desired image/file or browse the computer for it.

The maximum size per file is 100MB, as stated in the note that appears when uploading an image or file. This limit applies to all file types, including images, PDFs, videos, etc.

The file size limit is set to ensure optimal performance and security of the Adobe Marketo Engage platform. If the marketer needs to upload a larger file, they can use a third-party service and link to it from the Design Studio asset. References:

Add Images and Files to Marketo

Adobe Marketo Engage | Product description

An event program is a type of Marketo program that helps coordinate, facilitate, and track live and online events1.

An event program has a specific time and date, and can be integrated with third-party event management platforms such as GoToWebinar, Zoom, and Cvent12.

An event program allows the marketer to create and send invitation emails, landing pages, and forms to collect registrations, and use smart campaigns to automate tasks such as sending reminders, confirmations, and follow-ups13.

An event program also enables the marketer to check people into the seminar upon arrival using the Marketo Check-In app, which syncs the attendance data with the Marketo database45.

Therefore, an event program is the most suitable program type for building a seminar, as it provides the necessary features and functionalities to manage the entire event lifecycle. References: 1: Understanding Programs | Adobe Marketo Engage - Experience League 2: [Event Program - Marketo Docs - Product Documentation] 3: [Create an Event Program - Marketo Docs - Product Documentation] 4: [Marketo Check-In App - Marketo Docs - Product Documentation] 5: [Check People Into an Event - Marketo Docs - Product Documentation] : Event Program - Marketo Docs - Product Documentation : Create an Event Program - Marketo Docs - Product Documentation : Marketo Check-In App - Marketo Docs - Product Documentation : Check People Into an Event - Marketo Docs - Product Documentation