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Adobe AD0-E559 - Adobe Marketo Engage Business Practitioner Expert

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Total 50 questions

An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with a registration form. She wants existing customers and new leads to land on a different thank you page after submitting the form, so she adds the field 'Is Customer' as a hidden field to the form.

Why is this field required on the form?

A.

So she can alert the Sales Owner of the registrant about their interest.

B.

So she can use It as a choice with the Thank You Page in Form Settings

C.

So she can use it in a Smart Campaign to follow-up the registration.

What are two benefits to using global forms versus local forms? (Choose two.)

A.

Global forms allow for consistent scoring and reporting and data standardization.

B.

Global forms natively offer custom stylization on different landing pages.

C.

Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.

D.

In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer

Ajay has joined as the Adobe Marketo Engage Administrator for ACMEWorld theme park. He would like a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months. Also, he wants to know who updated the Webinar registration landing page in the last month.

Where would Ajay find these details?

A.

Check User Login History

B.

Use Audit Trail

C.

View Lead Activity

A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration.

What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?

A.

A Program Member Custom Field

B.

A Visibility Rule

C.

A Program Member Token

Keeghan has created, tested, and validated a new webhook for his team to use. A user then created a smart campaign in Marketing Activities to call this webhook for all members of a global List in the Database. The smart campaigns Status tab now shows "Completed (100 leads qualified)'. But when the user looks at the Results tab, he sees the Call Webhook action failed for all members of the global list.

Why did the webhook fail?

A.

Webhooks cannot be used successfully in conjunction with the Member of List' smart list filter.

B.

Webhooks can only be used successfully in trigger campaigns.

C.

Webhooks can only be used successfully once they are approved