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Adobe AD0-E602 - Adobe Real-Time CDP Business Practitioner Professional Exam

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Total 50 questions

A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign.

Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)

A.

Create multiple segments which OR each age group attribute with athletic shoe purchaser events

B.

Divide the size of each age group segment into the total sum of all purchaser events to get percentage splits for analysis

C.

Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

D.

Create multiple segments which AND each age group attribute with athletic shoe purchaser events

A Real-Time CDP Business Practitioner wants to make Privacy Service requests for Experience Cloud applications. Which two categories of applications can they use? (Choose two.)

A.

On-prem applications

B.

Self-serve applications

C.

Real-time applications

D.

Applications integrated with Privacy Service

A Real-time CDP Business Practitioner needs to send data to destinations. Per company policies, only datasets with indirectly identifiable data can be shared.

Dataset#1: Label = I1

Dataset #2: Label = I2

Dataset #3: Label = I2

Dataset #4: Label = 11

Which datasets shown can be shared?

A.

Dataset #1 and Dataset #3

B.

Dataset #1 and Dataset #4

C.

Dataset #2 and Dataset #3

A marketer sets up a new Amazon S3 source in real-time CDR A few days later, the marketer wants to check for any errors with ingestion.

In which two places should the marketer look for ingestion errors? (Choose two.)

A.

Dataset activity

B.

Source's dataflow activity

C.

Segments detail

D.

Profile details

An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment and activating to their email service provider.

Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?

A.

This year

B.

Rolling Range

C.

Custom date

D.

Within (+/-)

A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer's primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS).

For which use-case could segmentation meet the business goal?

A.

Cross-sell/Upsell

B.

Suppression

C.

Customer Re-engagement

A Real-time CDP business practitioner needs to determine how data will be prioritized and what data will be combined to create that unified view of a customer profile.

Which feature should be used?

A.

Merge Policies

B.

Union Schema

C.

Identity Graph

A Real-Time CDP Business Practitioner needs to analyze a segment's profile count. The business practitioner is interested in the number of new profiles that are part of the segment and the number of profiles that are getting removed from the segment.

Which profile status types can the practitioner use for this scenario?

A.

Realized and Leaving

B.

Qualified and Existing

C.

Realized and Exiting

A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels.

For which destinations must these email addresses be transformed into the SHA256 format as the target identity?

A.

Linkedin Matched Audiences connection

Google Customer Match connection

Facebook connection

B.

Amazon S3 connection

Salesforce Marketing Cloud connection

C.

Facebook connection

Salesforce Marketing Cloud connection

Linkedin Matched Audiences connection

Google Customer Match connection

A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization's segments How should the segments be toggled on?

A.

Add all segments to a destination

B.

Create a scheduled segment

C.

Add all segments to schedule