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Salesforce Advanced-Cross-Channel - Marketing Cloud Advanced Cross Channel Accredited Professional Exam

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Total 102 questions

What is true about shared entry event.

A.

It cannot be modified.

B.

Data extension created by it can be modified.

C.

Yon can use filter for entry audience segregation.

An administrator needs bankers to see banking-specific Distributed Marketing content and advisors to see advisor-specific Distributed Marketing content. Which two ways can an administrator meet these requirements?

A.

Role Hierarchy

B.

Financial Hierarchy

C.

Industry Rules

D.

Sharing Rules

How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A.

Sales cloud entry audience in journey builder

B.

Use a api to trigger journey directly from ecom site and use email address as subscriber key.

C.

Use an api to create record in sales cloud directly from the ecom site

D.

Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

What are three out of-the-box product capabilities of Interaction Studio?

A.

E-commerce point of sale features

B.

A single customer profile that unifies data of each individual

C.

Behavioral tracking of each visitor or customer with business context

D.

Machine learning and Al functionality

E.

Managing Direct mail campaigns

Which user role can beused to set up single sign-on in Social Studio?

A.

Full User

B.

Editor

C.

Super User

D.

Environment Owner

How does Interaction Studio unify anonymous and known identities?

A.

Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity

B.

Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.

C.

Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources

D.

Interaction Studio uses third party software to match anonymous and known identities

Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

A.

Journey builder

B.

On the facebook ad channel

28, Whit are the functionalities of ad studio. Select multiple.

A.

facebook advanced match.

B.

linkedin user match.

C.

Iinkedin Company match.

D.

tiktok user match.Ez

E.

myspace user match.

What happens when a paused journey is resumed?

A.

Wait durations are extended by the length of time the journey was paused

B.

Users can choose whether or not to extend Wait durations by the length of time the journey was paused

C.

All contacts who were in Wait steps immediately proceed to the next activity

D.

Wait durations start over for each contact

In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

A.

Einstein content selection

B.

Einstein copy insights

C.

Einstein engagement scoring