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Salesforce Advanced-Cross-Channel - Marketing Cloud Advanced Cross Channel Accredited Professional Exam

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Total 102 questions

Which social network(s) support lead capture in Ad Studio?

A.

Linkedin 2%

B.

Instagram

C.

Facebook

D.

Twitter

E.

Google Adwords

Which two concepts are types of Journeys?

Choose 2 answers

A.

Promotional

B.

Single-send

C.

Multi-step

D.

Triggered

A customer wants to send ’’Last Chance’’ real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ‘’Buy now’’ link based on the product with low stock.

Which two APIs would support this use case?

Choose 2 answers

A.

Journey API

B.

Transactional Message API

C.

Email SOAP API

D.

REST API

Which step must be completed before creating audiences with

Advertising Studio in order to send advertisements to Facebook,

Pinterest, Google or LinkedIn platforms?

A.

First create and setup a business/advertising account with the audience platform

B.

Call the platform hotline to ask for permission to send advertisements.

C.

No steps are required since it is already configured in your Marketing Cloud account.

D.

Have subscribers opt-in.

What are three Einstein Vision classifiers in Social Studio Analyze?

Choose 3 answers

A.

Food

B.

Logos

C.

Finger prints

D.

Facial Expressions

E.

Scenes

What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

A.

Product

B.

Content

C.

banner

Which three features are supported in MC Advertising Studio?

A.

LinkedIn company matching

B.

Tiktok user matching

C.

Myspace user matching

D.

Facebook advanced match

E.

Linkedin user matching

What is the difference between an in-app message and an inbox message?

A.

An inbox message is plain text, whereas an in-app message can be populated by a CloudPage

B.

An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.

C.

An inbox message only works on iOS, but in-app messages work on both iOS and Android

D.

An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

What is the most frequent option to refresh an Advertising Audience?

A.

Monthly

B.

BI-weekly

C.

Hourly

D.

Daily

E.

Weekly

How does social studio unify anonymous and known identities?

A.

Deterministic matching

B.

social networking