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IIBA CBDA - Certification in Business Data Analytics (IIBA - CBDA)

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Total 150 questions

A real estate broker is tracking monthly sales between two of its teams. The results have been visualized using a Treemap chart. What is the advantage of using a Treemap chart, over a Sunburst chart to visualize the results?

A.

With its colour scheme, it is easy to compare the variables within a Treemap

B.

With its rectangles and straight lines, a Treemap is optimized to include more

C.

A Treemap is meant to represent a hierarchical result set as opposed to a Sunburst chart

D.

A Treemap shows all the hierarchical levels of data as opposed to a Sunburst chart

DIAGRAM TAKEN

An analyst at an organization has just learnt about bullet charts. For the latest dashboard, the analyst has decided to display the customer satisfaction rate from the latest 2018 customer survey results through a bullet chart while comparing it to the 2017 customer satisfaction rate.What can be gleaned from this chart?

Customer Satisfaction

120%

100%

80%

A.

The 2018 customer satisfaction rate is at 90%. between good and excellent, and exceeded its target of 70%

B.

The 2018 customer satisfaction rate is at 90%. between good and excellent

C.

The 2018 customer satisfaction rate was fair, at 70%, and did not reach its target of 90%

D.

The 2018 customer satisfaction rate is at 90%. between good and excellent, while the 2017 customer satisfaction rate was at 70%

A consumer product company has recently seen decline in sales in their athletic wear over the last 3 quarters. Along with a customer satisfaction survey on their athletic wear products, a study on the competitive market has been initiated. The analyst working has created a dashboard, integrating the results from the market study with customer feedback. On reviewing with the analytics manager, the feedback received was that the visuals were powerful, but the dashboard lacked narrative.What does the manager mean by this?

A.

Commentary around why each visual was selected to depict the data will provide context

B.

More commentary needs to be added to add value to the audience

C.

Adding a story example will augment the experience for the audience

D.

Insights need to be supported by context and comments to engage the audience

To support their recommendation, the analytics team has identified investment and resources required to implement. The team has also identified key activities and events that are required to transition the organization through various stages to the future state.This information is clearly articulated in the:

A.

Risk assessment

B.

Gap analysis

C.

Change strategy

D.

Gantt chart

Allegra Consulting is planning on establishing an analytics system to track career progression of their consultants. Elicitation will be used to identify the required features. How would brainstorming be used to prepare for elicitation?

A.

To identify sources of business information to consider

B.

To identify the key metrics to be collected

C.

Determine the value for establishing the analytics system

D.

To choose the statistical methods required

The analytics team discovers there is an abundance of data available to them from various sources. They are excited about the potential of turning this data into usable information for their organization.They decide to focus the analytics work on:

A.

Using the data that is easiest to collect in order to turn out reports quickly

B.

Harnessing all the data and presenting various results to senior management

C.

Harnessing all the data as long as the analysis meets key cost criteria

D.

Using the data to answer a limited number of key questions

A 3rd party is marketing an application for financial institutions to use for credit scoring. This application is an example of what type of analytics?

A.

Descriptive analytics

B.

Prescriptive analytics

C.

Exploratory

D.

Inferential

A pharmaceutical company is conducting research to determine whether a new medicine in development is more successful in reducing the pain associated with rheumatoid arthritis then their current drug in the market. A group of volunteers are selected for the research. One set of participants is provided the existing drug while a second set of participants is given the new drug.Which technique is being applied?

A.

Observational design

B.

Block design

C.

A/B testing

D.

Natural experiment

There were 7 students enrolled in the Introduction to Artificial Intelligence course. The scores from the final exam were as follows: 64, 70. 80, 80, 90, 98, 100

What is the mean and median for the outlined scores?

A.

79.84.80

B.

83.14,80

C.

80,83.14

D.

83.14.90

An analyst at an Insurance company has been asked to share results and provide insights into any impacts to the business since a new government regulation took effect. The analyst is in the process of reviewing the analyzed data to identify any patterns. When interpreting results, what would be one of the questions the analyst will be asking?

A.

How will the recipients receive the results?

B.

Are the right data dimensions being used?

C.

What do the results mean in the context of the business?

D.

Is the data accurate based on the sources being used?