Summer Sale Limited Time 65% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: ecus65

IIBA CBDA - Certification in Business Data Analytics (IIBA - CBDA)

Page: 5 / 5
Total 150 questions

A small business has recently launched their website and wants to understand how the website is being used. In particular, there is interest in identifying which areas of each page receive the most attention. The analyst has decided to communicate this information by displaying the top pages overlaid with colours denoting the volume of clicks.What type of visualization technique is being used here?

A.

Surface chart

B.

Heatmap

C.

Treemap

D.

Scatter chart

The results for a certification exam were revealed in percentage and percentile. How would you infer the results for an attendee at: 75%, 90th percentile?

A.

While the attendee's exam score was 90/100. the attendee did better than 75% of the attendees

B.

While the attendee's exam score was 90/100. the attendee did better than 25% of the attendees

C.

While the attendee's exam score was 75/100. the attendee did better than 10% of the attendees

D.

While the attendee's exam score was 75/100. the attendee did better than 90% of the attendees

An HR manager attended a conference where the topic of HR analytics was presented. The manager returned to the office feeling strongly that analytics could be used to guide hiring decisions in the future. Which of the following results would assist the HR team in making such decisions?

A.

Employee skill gaps

B.

Employee engagement scores

C.

Workforce performance

D.

Absentee rates

A consumer products company is interested in finding ways to innovate utilizing business analytics. The team is reviewing a database of customer complaints. Interested in knowing how the organization currently interacts with its customers, the analyst proposes the use of which technique?

A.

Document analysis

B.

Journey map

C.

Current state assessment

D.

Interface analysis

Analytics is being used to estimate the number of machine breakdowns a company will experience next year. The business analyst provides an optimistic estimate of 10 breakdowns, a pessimistic estimate of 100 breakdowns, and a most likely value of 50 breakdowns.What type of estimation is being used?

A.

Parametric Estimation

B.

PERT

C.

Top-down

D.

Delphi