SAP C_C4H22_2411 - SAP Certified Associate - Implementation Consultant - SAP Emarsys

Option B (Lean IX):Correct. Lean IX is an enterprise architecture management tool recommended by SAP for analyzing IT landscapes, identifying redundancies, and designing efficient architectures—key steps in a clean core journey.

Option A (SAP Best Practices):Incorrect. While SAP Best Practices provide preconfigured processes, they are not analysis tools for IT landscapes.

Option C (SAP Cloud ALM):Incorrect. SAP Cloud ALM is for application lifecycle management (e.g., implementation, operations), not specifically for IT landscape analysis.

Option D (SAP Solution Manager):Incorrect. While Solution Manager can analyze systems, it is more suited for traditional SAP environments, not the cloud-focused clean core approach in S/4HANA greenfield projects.SAP’s clean core documentation highlights tools like Lean IX for landscape analysis.References:SAP Help Portal - "Clean Core for SAP S/4HANA Cloud" (https://help.sap.com/ ).

The Email Campaign Check in SAP Emarsys scans for issues before launch:

Option B:Correct. It checks if image domains align with the sender domain to avoid deliverability issues.

Option C:Correct. It flags suspicious image URLs that might indicate phishing risks.

Option E:Correct. It ensures the footer includes required elements like unsubscribe links for compliance.

Option A:Incorrect. Subscriber status is managed at the database level, not checked per campaign.

Option D:Incorrect. Throttling is a send-time setting, not part of the pre-launch check.The SAP Emarsys Help Portal under "Email Campaign Check" lists these checks.References:SAP Emarsys Help Portal - "Email Campaign Check" (https://help.emarsys.com/ ).

Smart Insight filtering in SAP Emarsys includes:

Option A:Correct. Attribution channel (e.g., email, push) is a filter for purchase sources.

Option C:Correct. Email campaign name allows filtering by specific campaigns.

Option D:Correct. Price amount enables filtering by order value ranges.

Option B:Incorrect. Expired Coupon is not a standard Smart Insight filter.

Option E:Incorrect. External ID filters contacts, not Smart Insight purchase data directly.The SAP Emarsys Help Portal under "Smart Insight" lists these filters.References:SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com/ ).

Personalization tokens in SAP Emarsys allow reusable data insertion across channels:

Option A (Contact Data):Correct. Tokens can pull from contact fields (e.g., first name, email), a core personalization type.

Option C (External Data):Correct. Tokens can use data from external sources (e.g., Relational Data or API feeds) for dynamic content.

Option B:Incorrect. "Email Address" is a specific field within Contact Data, not a distinct token type.

Option D:Incorrect. "Custom Data" is not a defined token type; custom fields fall under Contact Data or External Data.The SAP Emarsys Help Portal under "Personalization Tokens" lists Contact Data and External Data as key types.References:SAP Emarsys Help Portal - "Personalization Tokens" (https://help.emarsys.com/ ).