SAP C_C4H630_34 - SAP Certified Development Associate - SAP Customer Data Platform

The SAP Customer Data Platform allows a maximum of 100 segments per business unit. Segments are used to classify customers based on various attributes or activities and are evaluated in real-time whenever a customer profile is updated. This limit applies to both the contextual profile and the unified customer profile views.

References = The information regarding the segment limit is found in the SAP Help Portal documentation under the section for Segments1.

 In the SAP Customer Data Platform, a single segment can be defined with a maximum of 200 conditions. This allows for the creation of highly customized customer segments by using various ‘include/exclude’ and ‘and/or’ conditions, as well as different operators.These segments are evaluated in real-time whenever a customer profile is updated, ensuring that the segmentation is always current and applied to both the contextual profile and the unified customer profile views.

References = This information is confirmed by the SAP Help Portal documentation on Segments and Segment Attributes within the SAP Customer Data Platform12.

 In the SAP Customer Data Platform, audiences are groups of customers that marketers can target in marketing campaigns. Marketers build audiences by applying conditions to profile attributes, segments, and activity indicators. These conditions help in defining the specific characteristics of the audience members based on their profiles and behaviors. References = Audiences | SAP Help Portal, Creating Audiences - SAP Learning

The SAP Customer Data Platform supports the use of the Generic Webservice Provider and Connector Studio to call external REST APIs. The Generic Webservice Provider can call anyexternal REST API endpoints, and when the outbound action is executed, the SAP Customer Data Platform prepares the data and sends it to the configured REST API endpoint. The Connector Studio is recommended for building integrations with REST applications1.

References = This information is verified using the SAP Help Portal documentation on the Generic REST API Connector1.

In B2B scenarios within the SAP Customer Data Platform, accurately identifying and managing business entities is crucial. The customer schema is designed to accommodate the complexities of B2B interactions, including the need to manage relationships between individual contacts and their associated organizations.

D. BusinessId:This predefined attribute is essential in B2B scenarios, as it serves as a unique identifier for business entities within the platform. The BusinessId allows for the clear distinction and management of business accounts, facilitating effective B2B data handling, segmentation, and personalized engagement strategies.

The inclusion of predefined attributes like BusinessId in the customer schema underscores the platform's capability to cater to both B2C and B2B environments, providing the necessary tools for comprehensive customer data management.

References:

SAP Customer Data Platform documentation on customer schemas and B2B capabilities.

SAP help articles and best practices for managing B2B scenarios within the SAP Customer Data Platform.

In the SAP Customer Data Platform, a business unit is defined as the part of a business that is tasked with maintaining continuous business relationships with customers within a specific market. This definition implies that a business unit is not just a segment or a division, but a functional entity within the organization that directly interacts with the customer base. Furthermore, it is important to note that a single business unit can encompass multiple brands, indicating that it can operate across different product lines or service offerings under the broader corporate umbrella. References = This information is corroborated by the SAP Help Portal, which provides a clear definition of a business unit within the context of the SAP Customer Data Platform1.

The issue described could be due to incorrect permissions for the API authorization keys. When the permissions are not set up correctly, the search API may not return segment data tied to a customer profile, even though these segments are visible in the customer dashboard. Proper configuration of API authorization keys is essential to ensure that the search API has the necessary permissions to access and return all relevant data, including customer segments.

References = This explanation aligns with the information provided in the SAP Customer Data Platform documentation and resources12.

The Rest API in the SAP Customer Data Platform enables various operations, including:

A. Ingest new data:The REST API provides endpoints for the ingestion of new data into the platform. This includes customer data, event data, and other relevant information that can be programmatically sent to the SAP Customer Data Platform to enrich customer profiles or trigger specific workflows.

D. Create new business events:Beyond just ingesting data, the REST API allows for the creation of new business events within the platform. These events can be defined and triggered based on specific actions or data points, enabling dynamic responses and interactions within the customer data ecosystem.

These capabilities facilitate the flexible integration and management of customer data, supporting a wide range of use cases and operational needs within the platform.

References:

SAP Customer Data Platform API documentation detailing the capabilities and usage of the REST API.

Technical guides on using the REST API for data ingestion and business event creation.

The SAP Customer Data Platform supports the implementation of family customer accounts through the use of groups and relationships. This approach allows for the creation of a unified view of customer contacts, associated accounts, and the relationships within these accounts. By leveraging this structure, organizations can gain enriched, real-time insights into their customer base, which is essential for driving growth and providing a customer-centric experience.

References = This information is corroborated by the SAP Community article discussing the use of the SAP Customer Data Platform for B2B use cases, which outlines the importance of understanding customer relationships and the benefits of having actionable data1.