SAP C_C4H63_2411 - SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform

The Activities tab in the customer dashboard of the SAP Customer Data Platform provides users with a visual representation of customer interactions. It includes an activity timeline that displays the customer’s past activities, offering insights into their engagement history. Additionally, it features a customer engagement chart that illustrates the times of day and days of the week when the customer is most active, aiding in understanding the customer’s behavior patterns. References = This explanation is based on the information available in the SAP Help Portal and SAP Learning Journeys, which describe the functionalities of the Activities tab within the customer dashboard12.

First-party customer data refers to the information that is collected directly from customers by the company itself. This includes data gathered through interactions with the company’s own channels, such as websites, mobile apps, customer service interactions, and in-store visits. The SAP Customer Data Platform enables businesses to connect various types of customer data to deliver personalized experiences, and first-party data is crucial for creating a comprehensive view of the customer1. References = The explanation aligns with the functionalities and use cases of the SAP Customer Data Platform as described in the official SAP Help Portal1.

 The SAP Customer Data Platform is designed to provide a unified view of customer contacts, accounts, and relationships to unlock enriched, real-time insights. It is most applicable for understanding the ways clients interact with brands (B) and discovering how customers are using products and services (D). This platform enables businesses to capture every aspect of customer behaviors and experiences across channels, providing actionable data to downstream systems in real-time to power sales and marketing operations.

References = The information aligns with the insights shared in the SAP Community article on SAP Customer Data Platform for B2B Use Cases1 and the SAP Learning journey on exploring SAP Customer Data Platform essentials2.

The Overview tab in the customer dashboard of the SAP Customer Data Platform displays a comprehensive view of the customer profile. This includes all the activities associated with the customer, the segments to which the customer belongs, and the processing purposes for which the customer data is used. It provides a clear visual representation of the customer relationship, streamlined from various source applications, with key metrics and performance indicators (KPIs).

References = This information can be found in the SAP Customer Data Platform documentation, specifically within the SAP Help Portal’s section on the Customers Dashboard1.