Salesforce Certified-Strategy-Designer - Salesforce Certified Platform Strategy Designer (Plat-UX-102)

The How Might We format for challenge framing uses the word “might” instead of “will” because it implies a sense of possibility and curiosity, rather than certainty or obligation. It allows the team to explore solutions without committing to one right away, which encourages creativity and experimentation. References: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/frame-challenges-with-how-might-we-statements

QUESTIONNO: 10

Cloud Kicks learns that some website visitors, especially those who can't see high-contrast color palettes, do not convert into customers.

What should the strategy designer do to solve for this accessibility challenge"?

A. Ideate marketing conceptsto reach new audiences.

B. Conduct an empathy workshop to understand the audience.

C. Invite users to co-create as accessibility experts.

Answer: C

Inviting users to co-create as accessibility experts means involving users who have accessibility needs or challenges in the design process as collaborators and consultants. This helps solve for the accessibility challenge by ensuring that the design meets the standards and expectations of the target audience. References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/invite-users-to- co-create-as-accessibility-experts

Identifying key moments in the project timeline for leaders to provide input ensures their involvement is focused and meaningful, without requiring a significant time commitment. This approach keeps leaders engaged and informed, facilitating strategic input at critical stages while minimizing disruptions.

QUESTIONNO: 28

Cloud Kicks (CK) set a goal to improve the sustainability of its business in the coming year. A strategy designer on CK"s team knows the importance of pushing for environmental impact in their latest designs.

What should they do to prepare tomeasure progress toward this goal?

A. Create a journey map that extends into pre-purchase and post-use disposal to uncover unseen impacts of the product's lifecycle.

B. Schedule a workshop with key product stakeholders to brainstorm "how might this new product be more sustainable

C. Only interview customers who value environmentalism to uncover needs from CK's desired customer base of ethical consumers.

Answer: A

The strategy designer should create a journey map that extends into pre-purchaseand post-use disposal to uncover unseen impacts of the product’s lifecycle, to prepare to measure progress toward the goal of improving the sustainability of the business. This helps identify the environmental touchpoints and opportunities for improvementacross the entire customer journey, not just during the use phase.References:https://trailhead.sa lesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-a-journey-mapping-session

The best thing to do to test a How Might We statement to ensure it successfully guides the design process is to use rapid ideation with the project team,as this helps generate and evaluate multiple ideas that address the design challenge and reveal any gaps or assumptions in the statement. Testing the statement with end users or launching an online survey may not be effective or feasible ways to test a HowMight We statement, as they are more suitable for testing solutions or gathering feedback.

In addition to the narrative, the designer should provide the strategic case including a breakdown of features and why they meet audience needs to create alignment. The strategic case is a way to explain how the new product vision aligns with the company’s mission, values, goals, and capabilities. It also shows how the product features address user needs, pain points, motivations, and behaviors. This can help persuade internal stakeholders to support the new product vision by demonstrating its value proposition and relevance. Incentives may motivate stakeholders temporarily but they do not create lasting alignment or commitment. A roadmap may show how the new product vision will be implemented but it does not justify why it should be pursued.

A business case for sustainable innovation should demonstrate how the product creates value for both the company and the customers throughout its lifecycle, from pre-purchase to post-purchase. Extending customer journeymaps to include these stages can help identify opportunities and challenges for enhancing the product experience and reducing environmental impact. Purchasing carbon offsets orsourcing cheaper materials may reduce some costs or emissions, but they do notaddress the full product lifecycle or the customer perspective.

The strategy designer should share customer needs and tie them to business goalsto build a shared understanding and agreement among business leaders to move forward with the new initiative of creating a new line of sustainable footwear. This helps demonstrate the value and relevance of the initiative, and how it aligns with the business vision and objectives. References:https://trailhead.salesforce.com/en/content /learn/modules/salesforce-strategy-designer-certification-prep/share-customer-needs-and-tie-them-to-business-goals

The best way to build and rationalize a case with a new team on sustainability goals is to analyze internal systems through the lens of environmental risk, as this helps identify opportunities and challenges for improvement and aligns with the corporate value of sustainability. Meeting with the team and giving them feasiblesolutions or presenting research on climate change may not be persuasive or relevant enough for the team.

 The additional topics that Cloud Kicks should consider before framing the design challenge as a How Might We question are potential market size and supply chain costs, as these help evaluate the viability and feasibility of the design opportunity. Shareholder priorities and design team capabilities or business drivers and signals of success may not be relevant or important for framing the design challenge.

The reason why marker choice is important is that they enable stakeholders to focus on generating ideas rather than detailing UI. Fat markers are thick pens that limit the level of detail that can be drawn on a sticky note. They help stakeholders concentrate on the concept or idea behind the sketch, rather than the user interface or visual design.References:https://tr ailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/sketch-with-fat-markers