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Salesforce Customer-Data-Platform - Salesforce Customer Data Platform (CDP) Exam (SP25)

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Page: 4 / 6
Total 196 questions

How many Marketing Cloud instances, or Enterprise IDs can be connected to one Salesforce CDP org?

A.

Two

B.

Four

C.

One

D.

Three

A retail customer wants to bring customer data from different source and wants to take advantages of identity resolution so that it can be used in segmentation whichobject should be used for activation member?

A.

Subscriber

B.

Unified Individual

C.

Contact

D.

Individual

What is the maximum number of filter criteria a segment can have?

A.

10

B.

50

C.

500

D.

99

Which three types of data can Identity Resolution combine into a unified Profile?

A.

Corporate Performance

B.

Behavioral

C.

Transactional

D.

Product

E.

Profile

Which formula function shoulda data specialist use to create a composite key when a primary key is not available?

A.

COALESCE

B.

CONCAT

C.

UUID

D.

SUBSTITUTE

What is the differentbetween direct & related attributes?

A.

Direct attributes have one to one relationship while Related attributes are one to many relationships

B.

Direct attributes have one to many relationships while Related attributes are one to one relationship

C.

Direct Attributes are Text based only and Related Attributes are Date and Number based

D.

Direct attributes are attributes on the individual and related attributes are attributes on the unified individual

Whatcan cause a published schedule to be skipped?

A.

Segment criteria is not correct

B.

Activation schedule is paused

C.

Segment has 0 records

D.

Too manyschedules at same time

How can Customer Data Platform help marketers?

A.

Create a first-party data strategy that is not dependent on third party data

B.

Ingest and unify data from anywhere to reconcile customer identity

C.

Create cross channel marketingmessages across Email, SMS, Push and other channel

D.

Manage social media data including interactions across all major social platforms

What are two characteristics that describethe Cloud Information Model?

A.

AProduct Sold By Salesforce

B.

A Conceptual Model

C.

A Canonical Model

D.

A Static Model

A Telecom company’s customer has requested their personal data be deleted Customer data in -------followingactions should be performed to submit a data deletion request inCDP?(Choose 1)

A.

Use consent API to request restriction of processing

B.

Update consent flag in the Marketing Cloud Engagement datastream to submit -----

C.

Update preferences and Consent inall Activation channels

D.

Use Ingestion API to submitrestriction of processing