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Salesforce Customer-Data-Platform - Salesforce Customer Data Platform (CDP) Exam (SP25)

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Total 196 questions

How should an admin view past processing for resolution rules in Identity Resoultion?

A.

Run History

B.

Audit History list view

C.

View processing Audit Trail

D.

Click on view history

What is the first step to setup and configure a marketing cloud customer data platform instance?(1)

A.

Connect to the Marketing Cloud Account CDP is provisioned in

B.

Complete the Salesforce CDP provisioning process

C.

Connect to the Salesforce CRM Org CDP is provisioned in

D.

Enable Salesforce CDP Admin permission set to the Salesforce CRM Org

E.

CDP Admin has already configured the Salesforce CRM connector and setup data

Which Interaction Studio features are updated by activation from CDP?

A.

Engagement data

B.

Event data

C.

Profile attributes

D.

Segments

Data from which object will be deleted when processing a Data Deletion or Right to be

forgotten request

A.

Individual and all related entities in data model

B.

Individual, all related entities indata model and mapped datastreams

C.

Unified individual, all related entities in data model and mapped data streams

D.

Unified individual and all related entities in data model

What is the cardinality between individual and contact point objects?

A.

One to one

B.

Many to one

C.

Many to many

D.

One to many

Which data model type in Salesforce CDP defines interactions with party?

A.

Sales Order

B.

Transaction

C.

Engagement

D.

Individual

What role in a company was Salesforce CDP designed for?

A.

Developer

B.

Marketer

C.

Salesperson

D.

Data Analyst

Which user rolemanages the data model and creates Identity Resolution rulesets for unified

profiles?

A.

Admin

B.

Marketing Specialist

C.

Data Aware Specialist

D.

Marketing Manager

What is a Customer Data Platform?

A.

A platform where end users can see datacollected about themselves

B.

Aplatform to buy and sell advertising data

C.

A social media platform

D.

A platform that collects and stores data about customers

Which are the following actions can be applied to a previously created segment? (Choose 3)

A.

Deactivate

B.

Copy

C.

Reactivate

D.

Delete

E.

Export