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Salesforce Customer-Data-Platform - Salesforce Customer Data Platform (CDP) Exam (SP25)

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Page: 6 / 6
Total 196 questions

Which data attributes can be included in activation to a Marketing Cloud Data Extension?

A.

Directattributes of the entity being activated on

B.

Any Data Model Objects field

C.

Attributes used in Segment filter rule definition

D.

Any Data Stream or Data Source Object’s field

How often does subscriber data from Marketing Cloud Bundles refresh?

A.

Every 12 hours

B.

Every 15 mins

C.

Hourly

D.

Daily

What is the Subject Area for any Organization, Individual, or Member in the Cloud Information Model?

A.

Membership

B.

Global Account

C.

Individual

D.

Party

How can a marketer change attribute names to match personalization in an activationtarget?

A.

Set preferred attribute names when configuring activation

B.

Update attribute namesin the data stream configuration

C.

Set preferred attribute names when configuring activation target

D.

Update field names in the data model

Which data model defines the complete set of experiences that customers gothrough when

interacting with a company?

A.

Party Data Model

B.

Journey Data Model

C.

Engagement Data Model

D.

Case Data Model

Which permission set allows the user to create,manage and publish segments in Salesforce

CDP?

A.

Salesforce CDP Admin

B.

Salesforce CDP Data aware specialist

C.

Salesforce CDP Marketing Manager

D.

Salesforce CDP Marketing Specialist

What are the two benefits of Calculate Insights compared to Segment criteria?

A.

Itcreates simple logic on row-basedoperations

B.

It creates reusable contents

C.

Marketer friendly drag and drop interface

D.

It performs complex queries on multiple objects

Which two Interaction Studio features are updated with activation from Salesforce CDP?

A.

Event Data

B.

Segments

C.

Promotions

D.

Profile Attributes