CIPS L5M6 - Category Management
ABC Ltd is a manufacturer of hi-tech IT equipment in an industry set to grow substantially over the next 10 years. What type of industry is this?
Volatile inflation rates are a risk that can affect any business. Which STEEPLED factor would this fall under?
In Category Management, which is the best way to group materials and/or services?
What is a 'black swan' event?
Of the following 4 types of industries, which has the lowest barriers to entry?
Sarah is a Category Manager at a shoe manufacturer. She works with a key supplier of raw materials [leather and rubber] and is using a cost-out approach. Which type of relationship is most suited to this approach?
Randoxx Ltd is a manufacturing company which has four main categories of expenditure:
Category 1: The market of this category is highly innovative and has rapidly changed over the past five years. There are many suppliers who provide similar products at similar price points.
Category 2: This category of spend is for highly specialised products and it is important to Randoxx that the products are carbon neutral. Because of this, there is a reduced number of suppliers who provide products to this category and Randoxx has little influence over the price that they pay.
Category 3: This category of spend is for natural resources which are only found in very few parts of the world. Because of this Randoxx imports all of these items from one country abroad and currency fluctuations have a huge impact on the profit margin of this category spend.
Category 4: This is a highly technical product which has a patent. It is used in the creation of laptops and phones and it would be impossible to make these with a different product. Due to the growing population Randoxx forecasts that demand for this product will increase.
Task:
Complete the table below by identifying each category’s Porter’s Force driver and STEEPLE factor challenge. Each response should be used only once.

Workshops, safety facilities, and design engineers are indirect costs associated with which industry?
In order for Category Management to succeed, is business commitment and stakeholder buy-in essential?
Ted is a potato farmer from Devon. He sells his potatoes to many local customers including restaurants, wholesalers and manufacturers. For one customer, Ted is keen to drive a premium price for his potatoes as he is confident the customer can afford to pay more. What type of customer is this to Ted?

                
					
A close-up of a questionnaire
AI-generated content may be incorrect.