Salesforce MCE-Admn-201 - Salesforce Certified Marketing Cloud Engagement Administrator

When creating custom roles in Marketing Cloud, it's important to consider that:

B. Custom roles are only available within the business unit in which they were created. This means that the scope of the custom roles is limited to the specific business unit, and they do not automatically apply to other business units within the same Marketing Cloud account.

To create and schedule a weekly report with high-level metrics, the Marketing Cloud admin should use Analytics Builder. Analytics Builder allows users to create, view, and share reports and dashboards. The Account Send Summary report shows how many emails were sent in a given time period

Smart Capture is the feature that should be used to create a survey form. Smart Capture is a feature that allows marketers to create and insert forms within landing pages or emails, such as surveys, polls, or feedback requests. Smart Capture can be customized with different fields, labels, buttons, and actions. Smart Capture can capture subscriber responses and store them in a data extension or update existing records in Marketing Cloud.

For NTO to format links for Google Analytics 360 without including PII, they should use non-personally identifiable information in the query string parameters. Suitable options include:

A. Product Code: Identifies a product without revealing customer identity.

B. Application ID: An internal reference that does not disclose personal details.

C. Subscriber ID: A unique identifier for a subscriber that is not directly tied to personal details like an email or name.

For the customer's needs involving Smart Capture forms, cross-referencing event registration data with email activities, and triggering follow-up emails based on specific actions (like clicking but not completing registration), SQL skills are essential. SQL would be used to query the data extensions to identify which customers clicked the registration link but did not complete the registration form. This information can then be used to target follow-up communications effectively.

To ensure a notification is received when a scheduled query fails, the Marketing Cloud admin should add their email address in the automation settings under "Runtime Error or Skipped Run Notification Settings." This setup in the automation configuration will alert the admin via email if there is a failure in the query's execution, enabling timely identification and resolution of issues.

Setup Assistant in Marketing Cloud provides a guided setup for configuring new accounts and covers various topics to streamline the process, including:

A. Enabling Mobile Connect: This section guides admins through setting up Mobile Connect, which allows them to send SMS and MMS messages to mobile devices.

C. Configuring Journey Builder: This part of the Setup Assistant helps set up Journey Builder, guiding users on how to create and manage customer journeys effectively.