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Salesforce Marketing-Cloud-Account-Engagement-Consultant - Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)

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Total 245 questions

"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.

What two options could be implemented to prevent empty field values from appearing in the email?

Choose 2 answers

A.

Define default mail merge values for fields

B.

Use HML conditional logic statements

C.

Use HML merge field modifiers

D.

Define page actions to replace field values

"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.

What actions should be taken to ensure they can report on the statistics in Salesforce?

A.

Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

B.

Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

C.

Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user

D.

Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.

What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A.

Create an automation rule with rules to segment the prospects and actions send the emails

B.

Create a list using a segmentation rule, then use completion actions on a form for the actions

C.

Create a static list to segment the prospects, and then schedule email list sends with completion actions

D.

Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A.

Move all users to Salesforce Lightning

B.

Purchase separate Marketing Cloud Account Engagement accounts

C.

Enable "Business Unit'connector setting

D.

Use the Marketing Cloud Account Engagement Lightning App

You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

A.

Segmentation Rule

B.

Completion Action

C.

Dynamic List

D.

Automation Rule

LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.

What should be implemented to meet this requirement?

A.

IP allowlist

B.

Tracker domain

C.

Custom redirects

D.

Page actions

LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.

Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

A.

Set the sender of the email as a specific user.

B.

Set the sender of the email as a custom CRM user.

C.

Set the sender of the email as the account owner.

D.

Set the sender of the email as the assigned owner.

"What record page layouts can the Send Engage Email button be added to?

A.

Opportunity

B.

Case

C.

Contract

D.

User

"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.

What is the best way to allow sales to accomplish this?

A.

Add contacts to the program's Campaign as campaign members.

B.

Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.

C.

Use the Add to List completion action on forms.

D.

Use the Add to Nurture action on page layouts.

A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.

How would a consultant explain the difference?

A.

First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

B.

First-party tracking is domain-based while third-party tracking is campaign-based.

C.

First-party tracking tracks prospects across different website domains, while third-party tracking does not.

D.

First-party tracking does not use cookies, while third-party tracking does.