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Salesforce Marketing-Cloud-Account-Engagement-Consultant - Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)

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Total 245 questions

An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A.

Set the intern up in the Default 'Marketing' User Role

B.

Set the intern up in the Default 'Marketing Intern' User Role

C.

Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

D.

Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected

A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).

How should the marketing user handle this task?

A.

Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

B.

Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.

C.

Create the form in the first BU, then export the form and import it into each of the other two BUs.

D.

Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.

LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.

What method should be used to only add valid email addresses to their list moving forward?

A.

Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

B.

Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

C.

Edit the completion action on the form to only add to the list if the email address is valid.

D.

Use the list to send a permission pass email and remove all hard bounces.

Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

A.

Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than:: 100, Action:: add to list.

B.

Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list

C.

Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list

D.

Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list

The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?

Choose 2 answers

A.

Make a suppression list for the program.

B.

Make a repeating engagement program.

C.

Make a recipient list for the program.

D.

Make a segmentation rule for the program.

What is true about scoring? [Choose one answer]

A.

Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.

B.

Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.

C.

Salesforce opportunities can influence a prospect's score.

D.

It is not possible to reset a prospect's score to 0.

A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.

How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A.

Use the Salesforce Mobile App "Send an Email" button.

B.

Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.

C.

Use the Salesforce "Add to Nurture" button.

D.

Use the Salesforce Mobile App "Add to Nurture" button.

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A.

Form Report: Impressions

B.

Lifecycle Report: New Prospects Created

C.

Form Report: Conversions

D.

Form Report: Submissions

LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").

What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A.

Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.

B.

Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.

C.

Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.

D.

Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.

What is the purpose of creating a Tracker subdomain? [Choose one answer]

A.

To allow emails to be sent from your domain

B.

To host all Marketing Cloud Account Engagement landing pages and forms on your website

C.

To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.

D.

All of the above