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Salesforce Marketing-Cloud-Account-Engagement-Consultant - Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)

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Total 245 questions

How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

A.

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App

B.

Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs

C.

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by

navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App

D.

Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

What is true about page actions? [Choose three answers]

A.

You can define a page to be a priority page to highlight the activity to Sales reps and other users.

B.

It is possible to use URL wildcard by adding * to the end of the URL.

C.

You cannot use auto responder emails with page actions.

D.

You cannot set the prospect's source campaign with page actions.

Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A.

Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template

B.

Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML

C.

Create layout template and import HTML from the landing page URL

D.

Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page

"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.

Which two types of activities would display in the lightning component?

Choose 2 answers

A.

Prospect was deleted by a user

B.

Prospect unsubscribed from an email

C.

Prospect replied to an email

D.

Prospect viewed a landing page

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A.

Automation rule and completion action

B.

Dynamic list and automation rule

C.

Completion action and dynamic list

D.

Segmentation rule and completion action

LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.

What should be done to ensure each landing page URL looks like it is a part of the unique product website?

A.

Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.

B.

Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.

C.

Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.

D.

Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.

Can Marketing both Import and Export Prospects?

A.

True

B.

False

Select available Webinar Scoring Rules

A.

Webinar Attended

B.

Webinar Invited

C.

Webinar Refusal

D.

Webinar Registered

An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A.

Run a segmentation rule based on the Marketing Cloud Account Engagement campaign

B.

Run an automation rule based on the Marketing Cloud Account Engagement campaign

C.

Look for the original list based on the Marketing Cloud Account Engagement campaign

D.

Run a dynamic list based on the Marketing Cloud Account Engagement campaign

"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.

Which two reasons could explain why the remaining 10 prospects were not updated?

Choose 2 answers

A.

The Country field has validation enabled and the updated field values did not match existing values.

B.

The user who performed the import is not the assigned user listed on the remaining prospects.

C.

The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

D.

The remaining prospects’ email addresses contained domains from free ISPs such as Yahoo and Google.