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Salesforce Marketing-Cloud-Account-Engagement-Consultant - Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)

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Total 245 questions

LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

A.

Dynamic List

B.

Test List

C.

Static or Dynamic list

D.

Static List

LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.

Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?

Choose 2 answers

A.

Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.

B.

Have each team member log in and reference the dashboard in the Analytics Studio app.

C.

Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

D.

Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

What is true about the Salesforce connector [Choose two answers]

A.

When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.

B.

You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment

C.

Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement

D.

Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.

Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

A.

Test list

B.

Static list

C.

Static list or Dynamic, both list can be used

D.

Dynamic list

Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).

Which two steps should increase the number of qualified leads being passed to sales?

Choose 2 answers

A.

Improve prospect data by adding fields to existing forms and making them required.

B.

Increase their scoring threshold to give the Sales team the most qualified leads.

C.

Improve lead qualification efficiency by using automation rules for prospect assignment.

D.

Increase gated content on the website to provide more scoring opportunities.

Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A.

All

B.

Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition

C.

Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units

D.

Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month

What is available to choose within Repeat Rule

A.

Days before eligible to repeat rule

B.

Limit rule matches

C.

Certain Prospects

D.

Repetition Order

LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A.

Identify the currently mailable and unmailable prospects in their current email provider.

B.

How many emails a month were sent from the current email provider

C.

The date LenoxSoft last compared data between the email provider and Salesforce.

D.

When was the last time a prospect was emailed in their current email provider.

A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

A.

Import and update users

B.

Table action updated users

C.

Marketing Cloud Account Engagement Admin changed each email address

D.

User sync mapped email address

What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A.

Only users with an Administrator user role will be able to change the prospect field value.

B.

The record that was last updated sets the field value for a synced prospect.

C.

Only 200 records per day can be updated to overwrite the "Opted Out" field value.

D.

Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.