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Salesforce Marketing-Cloud-Account-Engagement-Consultant - Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)

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Total 245 questions

A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

A.

Campaign send limits

B.

A link to Salesforce Engage training resources

C.

A link to assign licenses and permission sets

D.

A link to download Engage Alerts for Mac

What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

A.

The code is generated from a Salesforce campaign

B.

Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses

C.

Cookies will always expire after 10 years

D.

Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.

Is it possible for many users to edit exact same Email Template simultaneously?

A.

True

B.

False

What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A.

Phone

B.

Text

C.

Number

D.

You can't do this

The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

A.

Create a test list of approved users to use in the testing tab of the email now.

B.

Create a dynamic list of approved users to use as the recipient list in the sending tab.

C.

Create a one off email test send by entering an email address in the Send to Emails section of the testing tab

D.

Create a static list of approved users to use as the recipient list in the sending tab.

which two considerations should be made when implementing an account-based marketing strategy?

Choose 2 answers

A.

Account-based marketing completely replaces broad-based marketing.

B.

Account-based marketing is only a good fit for certain industries.

C.

Account-based marketing can be implemented in stages.

D.

Account-based marketing personalizes experiences for prospects.

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.

What is the optimal use case to segment these prospects?

A.

Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

B.

Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

C.

Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

D.

Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.

How should this be implemented with Marketing Cloud Account Engagement?

A.

Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.

B.

Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.

C.

Create a form handler and enable data kiosk entry mode.

D.

Create a form handler to link to an existing form on the website.

LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

A.

Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails

B.

Enable Kiosk mode on the Marketing Cloud Account Engagement form

C.

Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"

D.

Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form

Which are Actions Available with Salesforce Connector (Choose three)

A.

Add to Salesforce campaign

B.

Assign prospect to queue

C.

Assign prospect via Salesforce active assignment rule

D.

Create a Salesforce event

E.

Delete a Salesforce task