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Salesforce Marketing-Cloud-Account-Engagement-Consultant - Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)

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Total 245 questions

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.

How could they communicate this to all Marketing Cloud Account Engagement prospects?

A.

Send an automated operational email to all prospects.

B.

Send Engage emails to all prospect who are opted in.

C.

Send a list email to all prospects who are opted in.

D.

Send an operational email to all prospects.

Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

A.

Sales Manager

B.

Marketing

C.

Administrator

D.

Sales User

Which is true about Visitor Filters?

A.

Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

B.

You can the filter by IP

C.

You can filter by a hostname

D.

You can filter by a hostname wildcard

E.

You can't filter your own company IP

LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A.

Use individual email test

B.

Use multivariate test & Review email preview

C.

Use rendering test and send to Test List

D.

Use A/B test

When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A.

Lead, Contact or Account record added as a Related Object to the Salesforce custom object

B.

Salesforce Connector User has 'Read' permission to the custom object

C.

Campaign or Opportunity record added as a Related Object to the Salesforce custom object

D.

Customized 'Display in Table' values when configuring fields

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.

How should this be set up?

A.

Add completion actions to the form: add to list and assign to user > add the list as the recipient list

in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

B.

Add completion actions to the form: add to list and add tag > add the list as the recipient list in an

engagement program > add a step checking for if the prospect has the tag related to the white paper download

C.

Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the

recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.

How should a consultant recommend setting this up?

A.

Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.

B.

Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.

C.

Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.

D.

Create both a landing page and form using the enhanced landing page experience.

How could LenoxSoft benefit from Engage Reports?

A.

Sales Managers can analyze lead information like prospect activity, scores, and grades.

B.

Users can analyze form submission performance for the prospects they have emailed.

C.

Users can analyze the performance of their templated and non-templated emails.

D.

Sales Managers can receive desktop notifications for their teams' email activities.

LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A.

The date LenoxSoft last compared data between the email provider and Salesforce.

B.

How many emails a month were sent from the current email provider.

C.

When was the last time a prospect was emailed in their current email provider.

D.

Identify the currently mailable and unmailable prospects in their current email provider.

Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment

prospects who have visited the pricing page. Which automation tool would best achieve this?

A.

Create a form with a Completion Action to send a pricing sheet.

B.

Create a Dynamic List based on page view to segment automatically

C.

Create a special campaign to track pricing page views.

D.

Create a Page Action set to Tag prospects as having viewed it and add them to a list.