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Salesforce Marketing-Cloud-Account-Engagement-Consultant - Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201)

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Total 245 questions

LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:

• The prospects must be located in Georgia or Florida.

• The prospects must submit their "Request a Demo" form.

When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.

How should LenoxSoft automate assigning these leads?

A.

Create a completion action on the "Request a Demo" form with the action to assign to user.

B.

Add a completion action on the form to notify Admin, who manually assigns the prospect.

C.

Export the form submission report and import, assigning to the correct user upon import.

D.

Run an automation rule to assign based on the "Request a Demo" submission and State field.

LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

A.

Install the Salesforce AppExchange Package and verify the Salesforce connector

B.

Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies

C.

Export all the data and assets from the existing tool

D.

Salesforce Connector User has 'Read1 permission to the custom object

How are prospect that have started a wait step impacted when an entire engagement program is paused?

A.

They will NOT continue to progress through the wait step and

once the engagement program is resumed the wait step will start where it left off.

B.

They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.

C.

They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.

D.

They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two

versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

A.

Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin

B.

Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.

C.

Marketing Cloud Account Engagement will give you content ideas for each landing page.

D.

Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions

LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.

What dashboard feature should be used?

A.

Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.

B.

Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.

C.

Select the "Accounts" filter that allows filtering by accounts created within the last month.

D.

Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.

Which assignment workflow would meet these requirements?

A.

Add form completion actions to first assign to the user and then to create a Salesforce task.

B.

Add form completion actions to first assign to the assigned user and then to notify the user.

C.

Add form completion actions to add to the engagement studio program and notify the assigned user.

D.

Add form completion actions to send customized email with a call reminder to the sales user.

What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

A.

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

B.

PI Enable explicit bot protecting using reCAPTCHA

C.

Include "Not you?" link to allow visitors to reset the form

D.

Disable autoresponder emails on this form

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.

Which features should they enable and utilize?

A.

Connected Campaigns and Campaign Influence

B.

Salesforce User Sync and Campaign Influence

C.

Connected Campaigns and Engagement Studio

D.

Campaign Influence and Marketing Data Sharing

How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A.

Send using the form's completion actions.

B.

Send using an automation rule

C.

Use a dynamic list to use as a recipient list on an email send.

D.

Send using a segmentation rule.

LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you

advise?

A.

Start a company blog and promote a few high-quality pieces of content.

B.

Post content from other websites on your own site.

C.

Hire an agency to create content.

D.

Focus on creating as much content as possible.