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Salesforce Marketing-Cloud-Account-Engagement-Specialist - Salesforce Marketing Cloud Account Engagement Specialist (SP25)

LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.

Which Marketing Cloud Account Engagement tool should they use?

A.

Dynamic Content

B.

Form Handler

C.

Custom Redirect

D.

Marketing Cloud Account Engagement Form

What are the daily system generated emails?

A.

Daily prospect activity emails (for all prospects)

B.

Daily prospect activity emails (for my prospects)

C.

Daily visitor activity emails

D.

Prospect assignment notification

E.

Daily prospect assignment emails

F.

Weekly search marketing email (sent on Mondays)

G.

Starred prospect activity alerts

Completion Actions are retroactive.

A.

True

B.

False

A user is experiencing errors when trying to save their email.

What three items should they check for in order to successfully save their email draft? Choose 3 answers

A.

The email contains a text version

B.

The email contains at least one variable tag

C.

The email uses dynamic content

D.

The email designates a general or specific sender

E.

The email contains an unsubscribe link

What is required for a record in salesforce to be synced or created as a prospect record in Marketing Cloud Account Engagement?

A.

Name

B.

Company

C.

Phone

D.

Email address

What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?

A.

If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.

B.

Marketing Cloud Account Engagement can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance.

C.

You cannot sync with a sandbox at all

A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

A.

The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.

B.

The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.

C.

The client did not un-pause the completion actions.

D.

Kiosk mode was enabled on the form, so completion actions did not run.

What is a good default sales ready lead score?

A.

75

B.

50

C.

200

D.

100

Which of the following can "unmatched" prospects?

A.

Automation Rules

B.

Dynamic Lists

C.

Segmentation Rules

What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

A.

Advanced Dynamic Content

B.

Marketing Cloud Account Engagement Activities Visualforce page

C.

Engagement History

D.

B2B Marketing Analytics