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Salesforce Marketing-Cloud-Consultant - Salesforce Certified Marketing Cloud ConsultantSFMCExam (SP25)

Northern Trail Outfitters (NTO) has recently implemented Marketing Cloud and wants to secure PII data stored within the system.

Which limitation should the consultant consider when recommending Field-Level Encryption?

A.

Field-Level Encryption doesn’t support segmenting, filtering, or querying encrypted fields.

B.

Encrypted fields will show unencrypted values in standard records.

C.

Only list-based sending is supported by Field-Level Encryption.

D.

Separate encryption keys are required for each business unit.

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC instance. The MC has been live for a year now, where the primary key for records has been the Email Address.

Which two options would prevent the customer from duplicating records? (Choose 2 answers)

A.

Upload CSV with Migrated Subscriber Keys to All Subscribers.

B.

Get existing records updated with new Keys sourced from Sales Cloud instance.

C.

Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address.

D.

Purge the current records and carry on with new keys sourced from Sales Cloud.

Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.

What could be configured to meet this request?

A.

Configure the Contact Extract Activity in Automation Studio

B.

Query the _Subscriber Data View and Extract it weekly

C.

Query the _Contact Data View and transfer it weekly

D.

Schedule the Contacts Counts Standard Report

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.

What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A.

Import File > Data Extract > File Transfer > Import File

B.

File Transfer > Import File > Query > Data Extract > File Transfer > Import File

C.

Import File > Query > Data Extract > File Transfer > Import File

D.

File Transfer > Import File > Data Extract > File Transfer > Import File

Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.

What should be recommended?

A.

Create this as a Journey Data Source via Journey Builder.

B.

Push each new record into Marketing Cloud via Platform Event API on form submit.

C.

Perform a daily bulk export to SFTP for import via Automation.

D.

Recreate this external web form inside Marketing Cloud.

Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communications.

NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.

Which solution should the consultant implement?

A.

A File Drop Automation with Filtered Data Extensions

B.

User-Initiated Send Definition with User-Initiated Send Definitions

C.

A Multi-Step Automation with User-Initiated Send Definitions

D.

A Multi-Step Journey with Data Extension/Automation entry source

Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a Data Extension for sending. The data warehouse can be configured to place a file daily on an SFTP.

Which three questions are relevant to determining a solution? (Choose 3 answers)

A.

Is the data file a delta or a historical file?

B.

Does the data extension have a data relationship?

C.

Will the file have more than 5,000 rows?

D.

Will the data file be placed on the SFTP at the same time daily?

E.

Does someone need to be notified if an error happens on import?

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office controls the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.

What hierarchy should be recommended?

A.

One parent business unit and a child business unit for franchise owners.

B.

One parent business unit and a child business unit for each franchise owner.

C.

One business unit.

D.

A parent business unit for each franchise owner.

A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email.The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.

What should a consultant recommend?

A.

Use the WSProxy via SSJS to deploy the email after capturing form data.

B.

Use a SQL Query activity in Automation Studio to run hourly and deploy emails.

C.

Use a Send Email activity in Automation Studio to run hourly and deploy emails.

D.

Use a Triggered Send Data Extension to capture form data and deploy the email.

Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequent email communications about new products and updates on their portfolios. They have noticed the messaging and branding being sent varies greatly and would like to create a better customer experience.

What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

A.

Einstein Content Selection

B.

Distributed Sending

C.

Marketing Cloud Connect

D.

Distributed Marketing