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Salesforce Marketing-Cloud-Consultant - Salesforce Certified Marketing Cloud ConsultantSFMCExam (SP25)

Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.

What solution should they use?

A.

Automation Studio and Interaction Builder

B.

Journey Builder

C.

Automation Studio

D.

Automation Studio and Journey Builder

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database.

What should they implement?

A.

All Subscribers, since these are synchronized in real time

B.

Import from Salesforce Report in Automation Studio

C.

Event Data from the Entry Event in Journey Builder

D.

Synchronized Data Extensions with a filter

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase in the last six months. Customers are often opted into more than one messaging channel. NTO would like to be able to communicate the same message across all channels.

Which flow would meet their needs?

A.

Query Activity > API Event > Automation Studio Activities

B.

Import Activity > Decision > Journey Activities

C.

Query Activity > Data Extension Entry Source > Journey Activities

D.

Salesforce Entry Event > Query Activity > Automation Studio Activities

A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.

What solution should a consultant recommend to meet the criteria?

A.

Run a SQL Query at 12:30 a.m. to create a suppression list.

B.

Run an Import Definition at 12 a.m. to create a suppression list.

C.

Create a Journey Goal to exit subscribers from the Journey.

D.

Create and enable a BLOCKOUT window in MobileConnect.

Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start withthankyou_customers.

How would they set up the Import Activity to know the name of the file?

A.

Set File Naming Pattern to%%AUTOMATED_FILENAME%%

B.

Set File Naming Pattern to%%BASEFILENAME_FROM_TRIGGER%%

C.

Filename is automatically passed to Import Activity with File Drop Automations

D.

Check the 'Use filename from Automation' checkbox

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.

What processes should they utilize to ensure a timely delivery across email and SMS?

A.

Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

B.

Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

C.

Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset

D.

Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.

Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A.

A field of Locale type containing the country code

B.

A field of Text type containing the country code plus mobile number

C.

A field of Locale type containing the locale code

D.

A field of Phone type containing the mobile number

Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.

Which solution should the consultant recommend?

A.

Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML

B.

Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management

C.

Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings

D.

Upload data files to Marketing Cloud using SFTP instead of FTP

Northern Trail Outfitters (NTO) recently launched a new loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases in the last 6 months but are yet to become loyalty members.

Which integration should allow NTO to select an audience of these subscribers?

A.

Behavioral Triggers

B.

Advertising Studio

C.

Marketing Cloud Customer Data Platform

D.

Contact Builder Attribute Groups

Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.

Which two options would meet these requirements?

Choose 2 answers

A.

Scheduled Automation

B.

File Drop Automation

C.

SQL Query

D.

Decision Split