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Salesforce Marketing-Cloud-Consultant - Salesforce Certified Marketing Cloud ConsultantSFMCExam (SP25)

Northern Trail Outfitters (NTO) wants to send out a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute-to-attribute comparison on the customer number field in the journey source and transaction data extensions.

Which activity would they use to accomplish this?

A.

Einstein Split Activity

B.

Decision Split Activity using only Contact Data

C.

Decision Split Activity using both Contact and Journey Data

D.

Decision Split Activity using only Journey Data

Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale (POS) system in order to email purchase receipts to its customers. The POS data will need to be transformed to be received by the Marketing Cloud triggered send API.

What extension product should be used to accomplish this integration?

A.

Datorama

B.

Data Studio

C.

MuleSoft Anypoint Platform

D.

Data Connector

Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.

How could this be accomplished?

A.

Use Automation Studio with a random split activity.

B.

Create a random data extension within Email Studio.

C.

Create a random data extension within Contact Builder.

D.

Use Journey Builder with a random split activity.

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.

Which process should the consultant utilize for a reliable send method?

A.

Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

B.

Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

C.

Assign the one million contacts from the report to a Salesforce campaign, and use a Single Stepjourney with Salesforce Campaign as an entry event

D.

Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit, and they are trying to determine if a single long code could be used for all markets.

What functionality would tie to additional long code implementation?

A.

Do they need to support UTF-8 characters in their SMS?

B.

Do they need to support different From Names by country?

C.

Do they need to have independent reporting on SMS sends by country?

D.

Do they need to support inbound messages in each country?

Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.

What solution should they use?

A.

List model and Groups in Single Send Journeys.

B.

Attribute group in Contact Builder for segmentation.

C.

Relational data extensions with primary keys to match subscribers with their data.

D.

Data Extension Entry Source in Journey Builder with a filter.

Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.

Which two options could be recommended? (Choose 2 answers)

A.

Leverage personalization strings within the email template to pull in language-specific content.

B.

Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

C.

Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.

D.

Leverage Enhanced Dynamic Content blocks within Content Builder to create language-specific emails.

A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth is Sales Cloud, which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.

What consideration should a consultant provide to the customer?

A.

User device data is unavailable in Contact Builder for up to 48 hours

B.

All mobile app users will create additional Contacts in Marketing Cloud

C.

Existing users will create additional Contacts in Marketing Cloud

D.

Newly registered users will create additional Contacts in Marketing Cloud

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They want to use the domain comms.nto.com.au to send emails to the Australian customers.

What would be required to enable sending emails from their new domain without impacting deliverability?

A.

An additional Sender Authentication Package

B.

An additional IP address

C.

An additional private domain

D.

Register the new domain in Setup’s From Address Management

Every day at 3 a.m., Northern Trail Outfitters' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.

What end-to-end process should deliver this efficiently?

A.

Scheduled Automation > File Transfer > Import > Series of Query Activities

B.

Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

C.

Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends

D.

Triggered Automation > Import > Data Extension Extract > Marketing Journey