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Salesforce Marketing-Cloud-Email-Specialist - Salesforce Certified Marketing Cloud Email Specialist (MC-202)

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Total 159 questions

A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.

Which Preview $ Test Content Personalization optionshould be used?

A.

Based on Recipient test Data Extension

B.

Based on Subscriber Preview List or Data Extension

C.

Based on Preview

The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.

Which feature should be used to easily segment the data extension?

A.

Filter Data Activity

B.

Random Data Extension

C.

SQL query activity

A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.

Which first step should the customer take to ensure the new fields are available to segment on?

A.

Edit the fields in the synchronized data source.

B.

Create a new data extension with the new fields.

C.

Create a data filter that includes the new fields.

Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.

Which out-of-the-box report provides what NTO needs?

A.

Account Send Summary

B.

Email Performance Over Time

C.

Email 5ends by User

A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for Country.

What should they use to determine the number of matching records in the least number of steps?

A.

Filtered data extension

B.

SQL Query

C.

Data Filter

Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.

Which solution should make locating appropriate images easier?

A.

Configure Eastern Content Tagging to automatically tag stock art.

B.

Import a metadata tag index for the stock art so the images are searchable

C.

Select categories and content type from the import dropdown when importing images.

Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.

What should be set up to help organize NTO's email tracking results?

A.

Create folders in My Tracking and select where to send results when sending an email.

B.

Give emails unique names so they are easier to find in the tracking sends tab.

C.

Remove old tracking results on a regular basis to declutter the results list.

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email.

Which feature provides notification badges to alert NTO of any performance issues?

A.

Einstein Engagement Scoring

B.

Einstein Copy insights

C.

Einstein Messaging Insight

A marketer needs to personalizean email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.

What should be used to source the data from these different sources?

A.

Attribute Group

B.

SQL Query Activity

C.

Data Filter

Northern Trail Outfitters (NTO) has expanded into 15 new countries andneeds to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.

What should NTO do to create and send localized content at scale?

A.

Leverage templates with AMP script.

B.

Leverage Enhanced Dynamic Content.

C.

Leverage Multilingual Content Blocks.