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Salesforce Marketing-Cloud-Email-Specialist - Salesforce Certified Marketing Cloud Email Specialist (MC-202)

A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.

Which journey type isthe best solution for the marketer to set up?

A.

Multi-Step Journey

B.

Transactional Send Journey

C.

Single Send Journey

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.

What should the marketer do to accomplish this?

A.

Leverage Social Studio to capture email addresses.

B.

Create CloudPages to collect and subscribe users,

C.

Use Journey Builder to build an audience using Ad Studio.

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.

What should NTO do to simplify the journey?

A.

Use the Update Contact a:

B.

A Utilize exit criteria for thejourney.

C.

Ensure the Contact entry mode is No re-entry

Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.

Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

A.

Email and Journey Overview Dashboard

B.

Email Performance Dashboard

C.

JourneyPerformance by Email Dashboard

Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.

Which feature should be used toaccommodate this setup?

A.

Triggered Automation

B.

Scheduled Automation

C.

Wait Activity

Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the_subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.

What is the source of the duplicate subscriber key?

A.

Triggered Send Managed Lists

B.

Global Unsubscribe List

C.

Auto Suppression List

A marketer needs to send emails to the creative team for proofing as part of an email campaign.

Which feature should help achieve this as an automatic flow?

A.

Subscriber Preview

B.

Approval Workflow

C.

Content Builder Approvals

A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.

What should happen with the scheduled send, if no other action is taken?

A.

The Send is paused unit is approved again.

B.

The send is canceled when the approval is withdrawn.

C.

The originally approved version of the email will besent.

A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.

What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A.

Configure the Send Activity to automate the refresh.

B.

Use a Filter Activity in Automation Studio.

C.

Activate Journey Builder to refresh the data extension.

A marketerhas created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the ‘Confirm RSVP button.

Whichautomation solution should easily allow this action?

A.

Automation Studio

B.

Behavioral Triggers

C.

Journey Builder