AMA PCM - Professional Certified Marketer
The profit earned by a product is at its lowest during the _____ stage of the product life cycle.
A firm sells 20,000 units of a particular product at a price of $50 per unit. The company spends $30 per unit in raw materials and labor charges. What are company's fixed costs if it made a profit of $100,000?
Which of the following is a source of quantitative research?
Maya Designs is an interior design firm that specializes in designing office spaces. Which of the following is an ethical business practice, but not a corporate responsibility program at Maya?
Analyzing data and developing insights from this analysis would take place before the _____ step of the market research process.
The second stage of the AIDA model is _____.
Unibix Inc. is developing its marketing plan. The company has identified the segments in the market that it can pursue. Which of the following should the company do next if it follows a typical planning process?
Aaron Ulm and Edyth Mcgann are marketing analysts at Cara Cobey Fashion House, an online retailer that only sells private brands. Cara Cobey made a profit of $145,000 the previous year and $180,000 the year before. The loss in profit of almost 20% prompts Cara to hire Aaron and Edyth. Aaron and Edyth figure out that the drop in sales corresponds to a 15% drop in the number of visitors to the site. On their advice, Cara invests $10,000 in revamping the website to enable potential customers find it easily using Internet searches. At the end of the year, Cara reports a profit of $175,000. What is the ROI in this scenario?
The _____ phase of the marketing plan entails evaluating the performance of the marketing strategy using marketing metrics and taking any necessary corrective actions.
Sophia, a market researcher at Contell Foods, is tasked with assessing the particular food tastes of the Hispanic population in the United States. Previously conducted surveys reveal that the company has failed to tap into the market for processed foods with respect to Hispanic Americans. As a part of Sophia's task, she is required to stay with 50 Hispanic American families and white American families over a period of 6 months and understand the difference in the food tastes, the cooking methods used, and the family culture prevalent in these families. Sophia is conducting _____ research.
