New Year Sale Special Limited Time 70% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: xmas50

AMA PCM - Professional Certified Marketer

AMA PCM Premium Access     Download Demo    
Page: 4 / 10
Total 316 questions

Retailers whose target audience is Baby Boomers should plan their offerings keeping in mind that:

A.

Baby Boomers are heavy Internet users and tend to do research before purchasing online.

B.

as they reach retirement age, Baby Boomers' incomes and spending power is decreasing.

C.

as a result of their being born in a post-war world, Baby Boomers tend to buy products based on price, not quality.

D.

Boomers tend to be collectivistic rather than individualistic and prefer family-oriented products.

E.

Boomers' purchasing habits are influenced by their feelings of financial insecurity.

LockIt, a manufacturer of electronic safes, accounts for 5% of the safes sold in the U.S. LockIt's current business strategy is aimed at selling better-quality products at higher prices than competitors. The higher prices make LockIt one of the leaders in terms of revenue earned. Having satisfied initial objectives of earning a certain ROI, LockIt sets a target of accounting for 25% of the units sold during the next financial year. To further this goal, LockIt introduces a line of lower-priced safes that are priced below similar competing products. LockIt's new pricing strategy is _____.

A.

sales oriented

B.

profit oriented

C.

customer oriented

D.

supplier oriented

E.

competitor oriented

Quano Inc. decides to produce a 3D-display phone, Chel, which is a much-anticipated release. Raymond and Jenny are among thousands of buyers who queue up outside a retail store to buy Chel on the day of its release. Most buyers are disappointed within a week because of heating issues. Quano announces immediately that it would replace the defective phones with a rectified model. Raymond and Jenny's replacement phones arrive after three months. The new Chel has a few issues that are taken care of by a software upgrade. This prompts a flood of sales. Trevor is one of Quano's regular customers who buys Chel after the software upgrade. In this scenario, Trevor is one among the _____.

A.

early adopters

B.

innovators

C.

early majority

D.

late majority

E.

laggards

Which of the following is true of private-label brands?

A.

These brands help manufacturer develop a consistent quality across retailers.

B.

These brands help the manufacturers position, segment, and build a brand.

C.

These brands, also known as manufacturer brands, provide greater control over marketing strategies.

D.

These are products that are distributed to and sold by many retailers.

E.

These are products based on designs and specifications provided by retailers.

_____ is a popular positioning method because the relationship of price to quality is among the most important considerations for consumers when they make a purchase decision.

A.

Product attributes

B.

Value

C.

Symbols

D.

Brand image

E.

Competitor differentiation

Pop-Mart, a chain of discount stores in the U.S., procures its products from many suppliers. Indigo is one among hundreds of other suppliers who supply poultry products to Pop-Mart and other retailers. The price of the products is often dictated by the demand from consumers. Which of the following is true of this scenario?

A.

Pop-Mart's competition with other retailers represents pure competition.

B.

Indigo is competing in an oligopolistic market and depends on competitors to increase product prices.

C.

Indigo can carve an identity for itself and move into a monopolistically competitive market by branding its poultry products.

D.

Pop-Mart's suppliers cannot decommoditize their products in order to make more money.

E.

The large number of suppliers indicates that the poultry industry indicates monopolistic competition.

Each month, the owner of a small restaurant that sells take-out fried chicken and biscuits pays $2,500 in rent, $500 in utilities, $750 interest on a loan, insurance premium of $200, and $250 on advertising on local buses. A bucket of take-out chicken is priced at $9.50. Unit variable costs for the bucket of chicken are $5.50. How many small buckets of chicken does the restaurant need to sell to break even each month?

A.

442 buckets

B.

764 buckets

C.

1,050 buckets

D.

3,150 buckets

E.

4,200 buckets

Which of the following is an integral aspect of the immediate environment that affects a firm?

A.

Technological factors

B.

Political factors

C.

Legal issues

D.

Competitors factors

E.

Cultural factors

What do retail outlets hope to achieve from using promotions in conjunction with markdowns?

A.

Bulk purchase of products, which reduces brand switching and, in turn, increased consumption

B.

Increased loyalty of customers based on discounts tailored to suit individual customers

C.

An increase in store traffic that leads to the purchase of non-promotional products at regular prices

D.

Increased savings for customers and increased profits, without actually cutting prices

E.

Selling off less desirable products by including them in a package with more desirable products

During a sales interview, Jim says "Harley Davidson" when the interviewer asks him to name a brand of American motorcycles. In this scenario, Jim is exhibiting _____.

A.

top-of-mind awareness

B.

aided recall

C.

lagged effect

D.

evaluation

E.

persuaded interest