PRINCE2 PRINCE2-Agile-Practitioner - PRINCE2 Agile Practitioner Project Management Exam

Project scenario - Get fit with football!

(Note: The companies and people within the scenario are fictional)

Introduction

A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The tournament will contribute towards achieving the targets set by a national initiative to improve the fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be covered through fees paid by teams registered to take part in the tournament, sponsorship and monies raised during the day. Any surplus would be used for the maintenance of local sports centres.

Teams can register under one of several age groups for both boys and girls. In addition, family members are asked to attend to provide support.

This sports event is designed to be a family day out. The football tournament will have an event village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The tournament will take place on the LGA-owned football pitches near the centre of the town, although space is somewhat limited.

Scope

The initial scope of the project includes:

a marketing campaign to promote the event;

a celebrity to open the event;

a website to provide information about the event and handle applications;

an event village to support the 'family day out';

the training of LGA staff as volunteers to run and support the event;

back-office processes to handle the applications;

fundraising to cover the cost of the event.

The project has been set up with four work streams to deliver this work:

1. Marketing

2. Website

3. Event Village

4. Staff Training

Project Background

The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre of town has been given to the project for the entire duration. The office is across the corridor from the Marketing Department and the project manager has already put a sign on the door that says 'Mission Control'.

Timeline

An initial timeline has been suggested and is shown in the following diagram. The timeline may evolve due to the agile ways of working. The timeline shows how work streams are broken down into work packages and/or timeboxes.

Website - Additional information

A new website will be built for the event. There are five work packages within this product:

1. Initial homepage:

Website showing the event details, competition rules, etc.

2. Team Registration functionality:

team name, player's names and ages;

contact information;

payment;

lunch pack requirements (includes any special dietary needs);

car parking requirements.

3. Social media promoting the event and its aims.

4. Applications (apps) to promote healthy lifestyles including fitness and healthy eating apps.

5. Health Park:

An online knowledge base about healthy lifestyles that includes a discussion forum.

The Website Team have a lot of experience in IT and have been using agile for several years. They are delivering the website through five two-week timeboxes. The team uses a Scrum Master to facilitate and the Scrum process and coach people accordingly.

The Website Team are very good at Scrum. They have created a set of tasks to assess more difficult work and they refer to this as sprint zero.

Using the Project Scenario and Website Additional information, answer the following question:

The Apps and Social Media work package includes the following requirements:

1. Fitness app - Must Have

2. Healthy eating app - Should Have

The burn-down chart is showing an ever-increasing negative gap between the ideal rate of progress and what has actually been delivered. The team manager decided not to deliver the healthy eating app. However, it is still forecast that requirement 1 cannot be completed within the current timebox.

The team manager escalated the issue to the project manager who instructed the team manager to immediately remove the burn-down chart from the information radiator.

What BEST explains how this approach applies the 'manage by exception' principle while taking into account the PRINCE2 Agile behaviours?

Project scenario - Get fit with football!

(Note: The companies and people within the scenario are fictional)

Introduction

A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The tournament will contribute towards achieving the targets set by a national initiative to improve the fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be covered through fees paid by teams registered to take part in the tournament, sponsorship and monies raised during the day. Any surplus would be used for the maintenance of local sports centres.

Teams can register under one of several age groups for both boys and girls. In addition, family members are asked to attend to provide support.

This sports event is designed to be a family day out. The football tournament will have an event village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The tournament will take place on the LGA-owned football pitches near the centre of the town, although space is somewhat limited.

Scope

The initial scope of the project includes:

a marketing campaign to promote the event;

a celebrity to open the event;

a website to provide information about the event and handle applications;

an event village to support the 'family day out';

the training of LGA staff as volunteers to run and support the event;

back-office processes to handle the applications;

fundraising to cover the cost of the event.

The project has been set up with four work streams to deliver this work:

1. Marketing

2. Website

3. Event Village

4. Staff Training

Project Background

The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre of town has been given to the project for the entire duration. The office is across the corridor from the Marketing Department and the project manager has already put a sign on the door that says 'Mission Control'.

Timeline

An initial timeline has been suggested and is shown in the following diagram. The timeline may evolve due to the agile ways of working. The timeline shows how work streams are broken down into work packages and/or timeboxes.

Marketing - Additional information

The marketing campaign has two key areas to promote:

1. The event itself including the football tournament, event village and fundraising activities.

2. The LGA's long term aim to improve the fitness of children under the age of 16.

The Marketing Team has received some initial Scrum training but is unsure how it can be applied to their marketing work.

The Marketing Team is keen that the project manager provides them with a clear brief for the campaign before they spend too much time on it.

They have experience of working with a variety of marketing channels, although they are not sure which channel(s) will work most effectively to promote this type of event, and in particular to promote the LGA's longer term health aims.

The Marketing Team is not clear on the priority to assign to the two aims for the event.

The Marketing Team will publish advertisements and/or promotional material every week, with more information in each issue to keep the message up to date.

Nine releases are scheduled at the end of each of the nine week-long timeboxes.

The nine timeboxes within the marketing work stream are scheduled to include:

advertisements:

a radio interview;

production of a hand-out/flyer;

banners and signs to put up around the town and at the event;

the provision of a website and social media content;

promotional posters to be displayed by local businesses.

Using the Project Scenario and Marketing Additional information, answer the following question:

The Marketing Team have noted in their daily stand-up that they cannot work out the versions and review status of the information and photos which will appear on the website pages.

Which core practice might be the MOST useful to immediately help with the 'managing product delivery' process?

Project scenario - Get fit with football!

(Note: The companies and people within the scenario are fictional)

Introduction

A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The tournament will contribute towards achieving the targets set by a national initiative to improve the fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be covered through fees paid by teams registered to take part in the tournament, sponsorship and monies raised during the day. Any surplus would be used for the maintenance of local sports centres.

Teams can register under one of several age groups for both boys and girls. In addition, family members are asked to attend to provide support.

This sports event is designed to be a family day out. The football tournament will have an event village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The tournament will take place on the LGA-owned football pitches near the centre of the town, although space is somewhat limited.

Scope

The initial scope of the project includes:

a marketing campaign to promote the event;

a celebrity to open the event;

a website to provide information about the event and handle applications;

an event village to support the 'family day out';

the training of LGA staff as volunteers to run and support the event;

back-office processes to handle the applications;

fundraising to cover the cost of the event.

The project has been set up with four work streams to deliver this work:

1. Marketing

2. Website

3. Event Village

4. Staff Training

Project Background

The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre of town has been given to the project for the entire duration. The office is across the corridor from the Marketing Department and the project manager has already put a sign on the door that says 'Mission Control'.

Timeline

An initial timeline has been suggested and is shown in the following diagram. The timeline may evolve due to the agile ways of working. The timeline shows how work streams are broken down into work packages and/or timeboxes.

Marketing - Additional information

The marketing campaign has two key areas to promote:

1. The event itself including the football tournament, event village and fundraising activities.

2. The LGA's long term aim to improve the fitness of children under the age of 16.

The Marketing Team has received some initial Scrum training but is unsure how it can be applied to their marketing work.

The Marketing Team is keen that the project manager provides them with a clear brief for the campaign before they spend too much time on it.

They have experience of working with a variety of marketing channels, although they are not sure which channel(s) will work most effectively to promote this type of event, and in particular to promote the LGA's longer term health aims.

The Marketing Team is not clear on the priority to assign to the two aims for the event.

The Marketing Team will publish advertisements and/or promotional material every week, with more information in each issue to keep the message up to date.

Nine releases are scheduled at the end of each of the nine week-long timeboxes.

The nine timeboxes within the marketing work stream are scheduled to include:

advertisements:

a radio interview;

production of a hand-out/flyer;

banners and signs to put up around the town and at the event;

the provision of a website and social media content;

promotional posters to be displayed by local businesses.

Using the Project Scenario and Marketing Additional information, answer the following question:

The Marketing Team is concerned that if local schools hold their annual fundraiser on the same day as the football tournament, this may cause attendance to be adversely affected.

The team manager has asked the business analyst to investigate this risk further and report back to the team at the next daily stand-up.

Which BEST explains how this approach manages risk?

Project scenario - Get fit with football!

(Note: The companies and people within the scenario are fictional)

Introduction

A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The tournament will contribute towards achieving the targets set by a national initiative to improve the fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be covered through fees paid by teams registered to take part in the tournament, sponsorship and monies raised during the day. Any surplus would be used for the maintenance of local sports centres.

Teams can register under one of several age groups for both boys and girls. In addition, family members are asked to attend to provide support.

This sports event is designed to be a family day out. The football tournament will have an event village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The tournament will take place on the LGA-owned football pitches near the centre of the town, although space is somewhat limited.

Scope

The initial scope of the project includes:

a marketing campaign to promote the event;

a celebrity to open the event;

a website to provide information about the event and handle applications;

an event village to support the 'family day out';

the training of LGA staff as volunteers to run and support the event;

back-office processes to handle the applications;

fundraising to cover the cost of the event.

The project has been set up with four work streams to deliver this work:

1. Marketing

2. Website

3. Event Village

4. Staff Training

Project Background

The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre of town has been given to the project for the entire duration. The office is across the corridor from the Marketing Department and the project manager has already put a sign on the door that says 'Mission Control'.

Timeline

An initial timeline has been suggested and is shown in the following diagram. The timeline may evolve due to the agile ways of working. The timeline shows how work streams are broken down into work packages and/or timeboxes.

Marketing - Additional information

The marketing campaign has two key areas to promote:

1. The event itself including the football tournament, event village and fundraising activities.

2. The LGA's long term aim to improve the fitness of children under the age of 16.

The Marketing Team has received some initial Scrum training but is unsure how it can be applied to their marketing work.

The Marketing Team is keen that the project manager provides them with a clear brief for the campaign before they spend too much time on it.

They have experience of working with a variety of marketing channels, although they are not sure which channel(s) will work most effectively to promote this type of event, and in particular to promote the LGA's longer term health aims.

The Marketing Team is not clear on the priority to assign to the two aims for the event.

The Marketing Team will publish advertisements and/or promotional material every week, with more information in each issue to keep the message up to date.

Nine releases are scheduled at the end of each of the nine week-long timeboxes.

The nine timeboxes within the marketing work stream are scheduled to include:

advertisements:

a radio interview;

production of a hand-out/flyer;

banners and signs to put up around the town and at the event;

the provision of a website and social media content;

promotional posters to be displayed by local businesses.

Using the Project Scenario and Marketing Additional information, answer the following question:

The Marketing Team is not sure whether all the information, photos and links needed for the website pages being set up by the Website Team can be delivered within the current timebox.

One of the team members has suggested that the team regularly visit the LGA's cafeteria to show the staff in other departments some rough drawings of the website pages to get their feedback. This can then be used to help decide which parts of each page are most important to deliver within the timebox.

Which BEST explains how this approach manages change?

Project scenario - Get fit with football!

(Note: The companies and people within the scenario are fictional)

Introduction

A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The tournament will contribute towards achieving the targets set by a national initiative to improve the fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be covered through fees paid by teams registered to take part in the tournament, sponsorship and monies raised during the day. Any surplus would be used for the maintenance of local sports centres.

Teams can register under one of several age groups for both boys and girls. In addition, family members are asked to attend to provide support.

This sports event is designed to be a family day out. The football tournament will have an event village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The tournament will take place on the LGA-owned football pitches near the centre of the town, although space is somewhat limited.

Scope

The initial scope of the project includes:

a marketing campaign to promote the event;

a celebrity to open the event;

a website to provide information about the event and handle applications;

an event village to support the 'family day out';

the training of LGA staff as volunteers to run and support the event;

back-office processes to handle the applications;

fundraising to cover the cost of the event.

The project has been set up with four work streams to deliver this work:

1. Marketing

2. Website

3. Event Village

4. Staff Training

Project Background

The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre of town has been given to the project for the entire duration. The office is across the corridor from the Marketing Department and the project manager has already put a sign on the door that says 'Mission Control'.

Timeline

An initial timeline has been suggested and is shown in the following diagram. The timeline may evolve due to the agile ways of working. The timeline shows how work streams are broken down into work packages and/or timeboxes.

Marketing - Additional information

The marketing campaign has two key areas to promote:

1. The event itself including the football tournament, event village and fundraising activities.

2. The LGA's long term aim to improve the fitness of children under the age of 16.

The Marketing Team has received some initial Scrum training but is unsure how it can be applied to their marketing work.

The Marketing Team is keen that the project manager provides them with a clear brief for the campaign before they spend too much time on it.

They have experience of working with a variety of marketing channels, although they are not sure which channel(s) will work most effectively to promote this type of event, and in particular to promote the LGA's longer term health aims.

The Marketing Team is not clear on the priority to assign to the two aims for the event.

The Marketing Team will publish advertisements and/or promotional material every week, with more information in each issue to keep the message up to date.

Nine releases are scheduled at the end of each of the nine week-long timeboxes.

The nine timeboxes within the marketing work stream are scheduled to include:

advertisements:

a radio interview;

production of a hand-out/flyer;

banners and signs to put up around the town and at the event;

the provision of a website and social media content;

promotional posters to be displayed by local businesses.

Using the Project Scenario and Marketing Additional information, answer the following question:

When contributing to the development of the communication management approach, the Marketing Team felt that the only applicable agile technique to be included in the approach was the use of daily stand-ups.

Which reason BEST explains whether this is a suitable entry for 'tools and techniques' in the communication management approach?

Project scenario - Get fit with football!

(Note: The companies and people within the scenario are fictional)

Introduction

A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The tournament will contribute towards achieving the targets set by a national initiative to improve the fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be covered through fees paid by teams registered to take part in the tournament, sponsorship and monies raised during the day. Any surplus would be used for the maintenance of local sports centres.

Teams can register under one of several age groups for both boys and girls. In addition, family members are asked to attend to provide support.

This sports event is designed to be a family day out. The football tournament will have an event village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The tournament will take place on the LGA-owned football pitches near the centre of the town, although space is somewhat limited.

Scope

The initial scope of the project includes:

a marketing campaign to promote the event;

a celebrity to open the event;

a website to provide information about the event and handle applications;

an event village to support the 'family day out';

the training of LGA staff as volunteers to run and support the event;

back-office processes to handle the applications;

fundraising to cover the cost of the event.

The project has been set up with four work streams to deliver this work:

1. Marketing

2. Website

3. Event Village

4. Staff Training

Project Background

The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre of town has been given to the project for the entire duration. The office is across the corridor from the Marketing Department and the project manager has already put a sign on the door that says 'Mission Control'.

Timeline

An initial timeline has been suggested and is shown in the following diagram. The timeline may evolve due to the agile ways of working. The timeline shows how work streams are broken down into work packages and/or timeboxes.

Marketing - Additional information

The marketing campaign has two key areas to promote:

1. The event itself including the football tournament, event village and fundraising activities.

2. The LGA's long term aim to improve the fitness of children under the age of 16.

The Marketing Team has received some initial Scrum training but is unsure how it can be applied to their marketing work.

The Marketing Team is keen that the project manager provides them with a clear brief for the campaign before they spend too much time on it.

They have experience of working with a variety of marketing channels, although they are not sure which channel(s) will work most effectively to promote this type of event, and in particular to promote the LGA's longer term health aims.

The Marketing Team is not clear on the priority to assign to the two aims for the event.

The Marketing Team will publish advertisements and/or promotional material every week, with more information in each issue to keep the message up to date.

Nine releases are scheduled at the end of each of the nine week-long timeboxes.

The nine timeboxes within the marketing work stream are scheduled to include:

advertisements:

a radio interview;

production of a hand-out/flyer;

banners and signs to put up around the town and at the event;

the provision of a website and social media content;

promotional posters to be displayed by local businesses.

Using the Project Scenario and Marketing Additional information, answer the following question:

Nine timeboxes are scheduled for the marketing work.

Which baseline product is MOST relevant for defining which marketing product will be released in each timebox?

Project scenario - Get fit with football!

(Note: The companies and people within the scenario are fictional)

Introduction

A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The tournament will contribute towards achieving the targets set by a national initiative to improve the fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be covered through fees paid by teams registered to take part in the tournament, sponsorship and monies raised during the day. Any surplus would be used for the maintenance of local sports centres.

Teams can register under one of several age groups for both boys and girls. In addition, family members are asked to attend to provide support.

This sports event is designed to be a family day out. The football tournament will have an event village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The tournament will take place on the LGA-owned football pitches near the centre of the town, although space is somewhat limited.

Scope

The initial scope of the project includes:

a marketing campaign to promote the event;

a celebrity to open the event;

a website to provide information about the event and handle applications;

an event village to support the 'family day out';

the training of LGA staff as volunteers to run and support the event;

back-office processes to handle the applications;

fundraising to cover the cost of the event.

The project has been set up with four work streams to deliver this work:

1. Marketing

2. Website

3. Event Village

4. Staff Training

Project Background

The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre of town has been given to the project for the entire duration. The office is across the corridor from the Marketing Department and the project manager has already put a sign on the door that says 'Mission Control'.

Timeline

An initial timeline has been suggested and is shown in the following diagram. The timeline may evolve due to the agile ways of working. The timeline shows how work streams are broken down into work packages and/or timeboxes.

Event Village - Additional information

The aim of the event village is to provide a range of services and activities for anyone attending the football tournament.

The event village will comprise a number of work packages:

1. Event village design

2. A 'kids-zone' which includes trampolines and swings, as well as the opportunity to try out other sporting activities

3. Stalls which will be sold to local businesses to raise funds for the event:

Refreshment stalls within a large food tent. The LGA is keen to promote the culinary diversity of the town whilst adhering to the objective of eating healthily.

There are 30 vendor stalls selling products related to the event.

The LGA has five stalls to promote their longer term aims and to demonstrate current and future initiatives.

4. A car park for 200 cars.

5. Temporary facilities including changing rooms, toilets and shower facilities.

6. Dismantling of the event village and clean up.

The Event Village Team is assembled using staff from various LGA departments who have no experience of working with agile.

Using the Project Scenario and Event Village Additional information, answer the following question:

Just before the event the team finds out that a major football match is taking place during the tournament and that many people will want to see it. One solution is to hire a large TV screen to display the game in the Event Village. However, the biggest concern is that the cheapest supplier has many mandatory requirements for access, technical elements and work conditions in their contract.

If the agile environment for the project was reassessed, should the 'Advantageous Environmental Conditions' slider on the Agilometer be increased?

Project scenario - Get fit with football!

(Note: The companies and people within the scenario are fictional)

Introduction

A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The tournament will contribute towards achieving the targets set by a national initiative to improve the fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be covered through fees paid by teams registered to take part in the tournament, sponsorship and monies raised during the day. Any surplus would be used for the maintenance of local sports centres.

Teams can register under one of several age groups for both boys and girls. In addition, family members are asked to attend to provide support.

This sports event is designed to be a family day out. The football tournament will have an event village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The tournament will take place on the LGA-owned football pitches near the centre of the town, although space is somewhat limited.

Scope

The initial scope of the project includes:

a marketing campaign to promote the event;

a celebrity to open the event;

a website to provide information about the event and handle applications;

an event village to support the 'family day out';

the training of LGA staff as volunteers to run and support the event;

back-office processes to handle the applications;

fundraising to cover the cost of the event.

The project has been set up with four work streams to deliver this work:

1. Marketing

2. Website

3. Event Village

4. Staff Training

Project Background

The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre of town has been given to the project for the entire duration. The office is across the corridor from the Marketing Department and the project manager has already put a sign on the door that says 'Mission Control'.

Timeline

An initial timeline has been suggested and is shown in the following diagram. The timeline may evolve due to the agile ways of working. The timeline shows how work streams are broken down into work packages and/or timeboxes.

Event Village - Additional information

The aim of the event village is to provide a range of services and activities for anyone attending the football tournament.

The event village will comprise a number of work packages:

1. Event village design

2. A 'kids-zone' which includes trampolines and swings, as well as the opportunity to try out other sporting activities

3. Stalls which will be sold to local businesses to raise funds for the event:

Refreshment stalls within a large food tent. The LGA is keen to promote the culinary diversity of the town whilst adhering to the objective of eating healthily.

There are 30 vendor stalls selling products related to the event.

The LGA has five stalls to promote their longer term aims and to demonstrate current and future initiatives.

4. A car park for 200 cars.

5. Temporary facilities including changing rooms, toilets and shower facilities.

6. Dismantling of the event village and clean up.

The Event Village Team is assembled using staff from various LGA departments who have no experience of working with agile.

Using the Project Scenario and Event Village Additional information, answer the following question:

The Event Village Team is holding a workshop to decide how to meet the varied and often conflicting requirements for culturally diverse, healthy and quick food because several days have already been spent trying to establish the way forward. The workshop involves only the Event Village Team without the use of an independent facilitator.

Which reason BEST explains why this workshop is a good application of the 'rich communication' focus area?

Project scenario - Get fit with football!

(Note: The companies and people within the scenario are fictional)

Introduction

A Local Government Authority (LGA) has decided to organize a six-a-side football tournament. The tournament will contribute towards achieving the targets set by a national initiative to improve the fitness of children under the age of 16. As part of the LGA's policy of self-funding, this has to be achieved at zero cost to the LGA (and therefore the local tax payer). The cost of the event will be covered through fees paid by teams registered to take part in the tournament, sponsorship and monies raised during the day. Any surplus would be used for the maintenance of local sports centres.

Teams can register under one of several age groups for both boys and girls. In addition, family members are asked to attend to provide support.

This sports event is designed to be a family day out. The football tournament will have an event village including a kidz'-zone, catering, car parking, mobile changing rooms and toilets. The tournament will take place on the LGA-owned football pitches near the centre of the town, although space is somewhat limited.

Scope

The initial scope of the project includes:

a marketing campaign to promote the event;

a celebrity to open the event;

a website to provide information about the event and handle applications;

an event village to support the 'family day out';

the training of LGA staff as volunteers to run and support the event;

back-office processes to handle the applications;

fundraising to cover the cost of the event.

The project has been set up with four work streams to deliver this work:

1. Marketing

2. Website

3. Event Village

4. Staff Training

Project Background

The LGA have extensive experience in using PRINCE2 and will run the event as a single project. The project manager is fully conversant with PRINCE2 Agile. One office in the LGA building in the centre of town has been given to the project for the entire duration. The office is across the corridor from the Marketing Department and the project manager has already put a sign on the door that says 'Mission Control'.

Timeline

An initial timeline has been suggested and is shown in the following diagram. The timeline may evolve due to the agile ways of working. The timeline shows how work streams are broken down into work packages and/or timeboxes.

Marketing - Additional information

The marketing campaign has two key areas to promote:

1. The event itself including the football tournament, event village and fundraising activities.

2. The LGA's long term aim to improve the fitness of children under the age of 16.

The Marketing Team has received some initial Scrum training but is unsure how it can be applied to their marketing work.

The Marketing Team is keen that the project manager provides them with a clear brief for the campaign before they spend too much time on it.

They have experience of working with a variety of marketing channels, although they are not sure which channel(s) will work most effectively to promote this type of event, and in particular to promote the LGA's longer term health aims.

The Marketing Team is not clear on the priority to assign to the two aims for the event.

The Marketing Team will publish advertisements and/or promotional material every week, with more information in each issue to keep the message up to date.

Nine releases are scheduled at the end of each of the nine week-long timeboxes.

The nine timeboxes within the marketing work stream are scheduled to include:

advertisements:

a radio interview;

production of a hand-out/flyer;

banners and signs to put up around the town and at the event;

the provision of a website and social media content;

promotional posters to be displayed by local businesses.

Using the Project Scenario and Marketing Additional information, answer the following question:

The Marketing Team has created a plan of 9 timeboxes that always end on a Friday. The senior user has decided to visit the Marketing Team every Friday in order to attend their regular reviews.

Which reason BEST explains whether this is a suitable approach for the 'directing a project' process?