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Salesforce Pardot-Specialist - Salesforce Certified Pardot Specialist (WI24)

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Total 261 questions

When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?

A.

The last campaign of the last contact associated with the opportunity

B.

The first campaign of the first contact associated with the opportunity

C.

The first campaign of the last contact associated with the opportunity

D.

The last campaign of the first contact associated to the opportunity.

LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Pardot.

What should an administrator do to be able to use the custom field in Pardot?

A.

Edit an existing default account field m Pardot and map it to the account file m Salesforce.

B.

Make no changes. Only default account fields can sync to Pardot.

C.

Create a custom account field in Pardot and map it to the account field in Salesforce.

D.

Map the account field in Salesforce to a contact field that is already syncing with Pardot.

An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.

What could be happening?

A.

Field value is not mapped.

B.

This is not possible with dynamic lists.

C.

Match Type is set to "Match Any."

D.

Match type is set to "Match All."

What do spam complaints refer to in an email report?

A.

The number of prospects who clicked the unsubscribe link

B.

The number of prospects who replied to the email to ask to be removed

C.

The number of prospects who opted out via the email preference center

D.

The number of prospects who marked an email as spam

Does an automation rule ever match a prospect more than once?

A.

Yes, automation rules run every time.

B.

No, an automation rule will only affect a prospect one timeAn automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

What user role must a Pardot user have in order to verify the Salesforce connector?

A.

Sales manager

B.

Sales

C.

Marketing

D.

Administrator

A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.

If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

A.

Day 4

B.

Day 3

C.

Day 0

D.

Day 5

By default, which two objects does Pardot write to in Salesforce? Choose 2 answers

A.

Case records

B.

Opportunity records

C.

Contact records

D.

Lead records

E.

Account records

What is Lead Qualification?(select two)

A.

The process of determining when a prospect is ready for follow up from your sales team.

B.

An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.

C.

The process of determining when a prospect is ready for follow up from your marketing team.

Rules, Form completion actions, and more.

What are 3 social posting connectors Pardot offers?

A.

Twitter

B.

Instagram

C.

Facebook

D.

LinkedIn

E.

Snapchat