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Salesforce Pardot-Specialist - Salesforce Certified Pardot Specialist (WI24)

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Total 261 questions

An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.

How should the list be created?

A.

Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.

B.

Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

C.

Use a completion action on the form to automatically add anyone who completes it to the list.

D.

Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.

Which three triggers could be used to define a prospects path in an engagement studio program?

Choose 3 answers

A.

List membership

B.

Email open

C.

Custom redirect click

D.

File download

E.

Prospect grade

Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Pardot prospect field? Choose 2 answers

A.

The Lead and Contact fields must have the same API name.

B.

The Pardot field must be mapped to the Salesforce field.

C.

The Lead and Contact fields must have the same Salesforce field label.

D.

The Pardot field must be a drop-down field.

LenoxSoft wants to create a Pardot landing page that matches the exact look and feel of their website. Which method would produce the closest results?

A.

Use a stock layout provided in Pardot

B.

Use above form and below form content to create the layout

C.

Embed the campaign tracking code on their website

D.

Import layout using a URL from their website

Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

A.

Landing page error

B.

Unsubscribed from email

C.

Assigned to a user

D.

Webinar attended

E.

Form submission

A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company’s product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.

What is the recommended way to identify these prospects to export to .csv?

A.

Create an automation rule based on product Name.

B.

Create a completion action based on Product Name.

C.

Create a dynamic list based on Product Name.

D.

Create a segmentation rule based on Product Name.

What can the GoToWebinar connector do?

A.

Register prospects for GoToWebinar events

B.

Display how long a prospect watched a webinar

C.

Automatically pull in prospects who exist in GoToWebinar but not Pardot

D.

Display registrations and attendance as activities

E.

Pulls in Pardot emails to use in GoToWebinar

What form handler setting allows prospects to receive multiple autoresponders from form hour period?

A.

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

B.

Disable Visitor Activity Throttling and send autoresponder emails after every submission

C.

Attribute all prospect activities to prospect record after every submission

D.

Execute form handler in real time after every submission

What is the expected behavior if an automation rule is NOT set to repeat?

A.

The prospect can match the criteria multiple times and the action runs each time.

B.

The action can only run once per day on the prospect.

C.

The prospect matches the criteria once, but the action runs multiple times.

D.

The prospect matches the criteria once and the action runs once.

What are two benefits of the engagement studio tasting experience?

Choose 2 answers

A.

Evaluating email template options for the program

B.

Visualizing a prospect's possible paths

C.

Understanding the timeline of the program

D.

Measuring a specific step's performance