Salesforce Salesforce-Data-Cloud - Salesforce Data CloudAccredited Professional Exam (SP25)

Identity Resolution creates three types of objects8:

Unified Individual: This object represents the unified profile of an individual, which contains attributes from multiple sources.

Unified Contact Point: This object represents the unified contact information of an individual, such as email, phone, address, or app.

Unified Link: This object represents the link between an Individual object and a Unified Individual object, or between a Contact Point object and a Unified Contact Point object.

The Source Sequence reconciliation rule allows you to sort your data sources in order of most to least preferred forinclusion in a unified profile9. For example, you can specify that data from Marketing Cloud should have higher priority than data from Service Cloud when selecting attributes such as first name or last name.

The Unified Individual entity represents the result of Identity Resolution, which links together multiple records of an individual from different sources into a single profile4. This entity can be used for Segmentation and Activation, as it provides a complete and accurate view of each customer.

Thisoption allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis. You can use Automation Studio to export profile attributes to a data extension and use the Profile API to send them to DataCloud. References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_marketing_cloud_data_foundation.htm &type=5

The custom ‘Customer_Email_c’ object related to the standard‘Contact’ object in Salesforce CRM should be mapped to the Contact Point Email entity in the Customer 360 data model. This entity represents an email address that is associated with an individual or an account contact. References: [Contact Point Email Entity]

This permission setting should be checked if the custom CRM object is not available in New Data Stream configuration. The user who connects the Salesforce CRM connector must have View All permission for the custom object in the source CRM org. References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_salesforce_crm.htm &type=5

These two options are recommended ways to bring transactional data from adata warehouse into Data Cloud via a SFTP site. You can use the Cloud Storage Connector to ingest files from Google Cloud Storage or Amazon S3 buckets into Data Cloud. References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_google_cl oud_storage.htm&type=5https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_amazon_s3.htm &type=5