Salesforce Salesforce-Data-Cloud - Salesforce Data CloudAccredited Professional Exam (SP25)

The app details page shows the status of the app, such as active, inactive, or error. The tenant specific endpoint is a unique URL that is generated for each app and used to send data to Data Cloud from the web or mobile SDK. References:https://help.salesforce.com/s/articleView?id=sf.c360_a_web_mobile_app_connector.htm &type=5

You can customize the Data Cloud canonical model by adding, editing, or deleting objects, fields, and relationships. You canalso modify the properties, labels, and descriptions of these components. References:https://help.salesforce.c om/s/articleView?id=sf.c360_a_data_cloud_canonical_model.htm&type=5

These two requirements are needed when using the Visual Insights Builder to create a Calculated Insight. A dimension is an attribute that can be used to group or filter data, such as product category or customer segment. A measure is an attribute that can be used toperform calculations, such as revenue or quantity.References:https://help.salesforce.com/s/articleView?id=sf.c360_a_calculated_insights_create.h tm&type=5

These data sources are available from Marketing Cloud as a starter bundle. They provide basic contact data, such as email address, mobile number, and device ID, as well as engagement data, such as email opens,clicks, bounces, unsubscribes, SMS sends, deliveries, opt-outs, and push sends, opens, and opt-outs. References:https://help.sale sforce.com/s/articleView?id=sf.c360_a_data_cloud_marketing_cloud_data_foundation.htm&type=5

Calculated Insights are predefined and calculated metrics that can help you build segments. Some of the benefits of Calculated Insights over Segmentation Operators are:

Calculated Insights are better suited for non-trivial calculations, such as calculating a Net Promoter Score as a percentage, which would require multiple steps and operators in segmentation.

Calculated Insights can query engagement data greater than 2 years, while segmentation operators are limited to 2 years of engagement data.

Calculated Insights are better suited for complex queries over multiple objects, such as joining data from different sources or aggregating data across different levels.

This feature can help Northern Trail Outfitters calculate each customer’s lifetime value (LTV) and create breakdowns of the revenue sourced by different channels. Streaming data transformations allow you to transform and enrich streaming data from different sources using formulas and operators. References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_streaming_data_transform.htm &type=5

This operator can be used to create a segment for a birthday campaign that is evaluated daily. It compares a date attribute to the current date and returns true if they have the same month and day, regardless of the year. References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_segmentation_operators.htm &type=5

According to the Data Cloud documentation, segments can only be created on the Unified Individual entity, which represents the result of Identity Resolution. The other data model object categories, such as Profile, Engagement, and Other, are not available for segmentation.

These two features support the need to calculate each customer’s lifetime value (LTV) and create breakdowns of the revenue sourced by different channels. Calculated Insight allows you to create complex calculations based on stored data, such as LTV. Segment allows you to create audiences based on different criteria, such as revenue source. References: https://help.salesforce.com/s/articleView?id=sf.c360_a_calculated_insights.htm &type=5https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation.htm &type=5