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Salesforce Salesforce-Media-Cloud - Salesforce Media Cloud Accredited Professional (AP) Exam

An Ad Ops team needs to ensure an order created by the Sales Executive is submitted to the downstream ad servers for fulfillment. Order items used within these orders are linked to commercial products and this entire order goes through the Industries Order Management process for fulfillment.

How should the Ad Ops team use the out-of-the-box product with product code: VPL-MEDIA-CLASS in this entire process?

A.

As Root product in a product bundle with child commercial products

B.

As Parent class of any commercial product

C.

As corresponding technical product of a commercial product in a decomposition relationship

D.

As Object type of a commercial product

Without custom development, with which Ad Serving Platform does Media Cloud integrate?

A.

Inventory

B.

Marketing Cloud Intelligence

C.

Google Ad Manager

D.

Facebook Ads Manager

A company is planning to adopt Media Cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the Agency of Record. They also have requirements to map contacts within the agencies.

How should the Media Cloud data model be used to represent these relationships?

A.

Advertisers and agencies should be created as Accounts and contacts as Contacts, and the Party Model should be adopted to define the relationships between them.

B.

Advertisers and agencies should be created as Accounts, with agencies listed as child Accounts to the client Accounts, with Contacts related to those.

C.

Advertisers should be created as Accounts, and agencies should be represented by a custom field added to the Contact object. Contacts should then be assigned to the Accounts.

D.

Advertisers and agencies should be created as Accounts, and a custom lookup field should be created to represent the client/agency relationship. Contacts should be created under the Accounts.

An Administrator is mapping a user to Media Cloud personas. In the current role, the user builds media plans from request for proposals (RFPs), reviews past performance to gain insights, and proposes proactive solutions.

To which persona should the user be mapped?

A.

Media Planner

B.

Yield Manager

C.

Designer

D.

Ad Ops

What are two roles of Marketing Cloud Intelligence in Media Cloud?

Choose 2 answers

A.

Campaign reporting using Media Cloud and Ad Server data

B.

Acts as a customer data platform

C.

Campaign performance using Media Cloud and Ad Server data

D.

Acts as a data lake for customer data insights

Which Industries CPQ API method needs to be called from the integration procedure that returns the pricing information from the out-of-the-box pricing plan?

A.

createCart

B.

postCartsItems

C.

putCartsItems

D.

priceCart

A CTO of a B2B advertising publishing company asked an Administrator who worked on making the Media Cloud application live, for their help in monitoring the real-time information on system performance and security.

Where can the Administrator find this information?

A.

trust.salesforce.com

B.

system.salesforce.com

C.

media.salesforce.com

D.

monitor.salesforce.com

When creating a Digital Ad Sales Media Proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?

A.

Ad Space Specification (One-to-One)

B.

Ad Space Creative Size Type (One-to-One)

C.

Ad Space Creative Size Type (One-to-Many)

D.

Ad Space Specification (One-to-Many)

A customer has the necessary licenses and dependent packages installed and would like to install the Advertising Sales Management (ASM) package.

Which step needs to be taken in order to do this?

A.

Install by using a release package installation link from Salesforce Industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox.

B.

Request a trial org of the ASM package in the Salesforce Industries Media and Entertainment Process Library. Use the trial org requested as the source org for the target sandbox.

C.

Find the installed package of Salesforce Industries Communications, Media, and Energy managed package in the setup of the sandbox instance and enable ASM.

D.

Go to the Vlocity CMT administration tab in the production org, search for the ASM app, and select enable. Then refresh the target sandbox.

A customer has a requirement to allow the Operations team to edit Quote records in order to perform ‘Create and Submit Order’ action only when the corresponding opportunity has reached a specific status called ‘Closed Won'. Sales users will remain as the record owners of Quotes and Orders for reporting purposes. The organization wide default setting for Quote and Order object is private.

How should a Consultant solve this requirement with minimal customization?

A.

Configure role hierarchy, such that the Operations team is higher than the Sales users in the same hierarchy group.

B.

Sales users will use manual sharing in order to share order records once Opportunity status is 'Closed Won’.

C.

Configure a criteria-based sharing rule to share order records once Opportunity status is ‘Closed Won’.

D.

Share order records programmatically using Apex whenever Opportunity status is ‘Closed Won’.