Cisco 820-605 - Cisco Customer Success Manager

Two examples of leveraging data to identify a customer barrier are evaluating feedback from the customer operations team and consulting the health index. Feedback from the operations team can provide insights into operational challenges, while the health index can indicate areas where the customer may be struggling with the solution

For customers facing stalled implementation, the Customer Success Manager should review the priorities outlined in the Success Plan with customer leadership and determine if there have been any changes in resourcing or stakeholders that may be affecting the implementation. References: The Cisco Customer Success Manager’s approach to addressing stalled implementations includes ensuring alignment with the Success Plan and assessing any changes in the customer’s organization that may impact the project.

The desired outcome for a Customer Success Manager (CSM) to achieve for a customer is removing barriers so the customer achieves the fastest time to value possible from the purchased solution. This aligns with the CSM’s role in ensuring that customers can quickly and effectively realize the value of their investment, which is critical in a subscription-based economy where ongoing customer satisfaction is essential for retention and continued revenue streams. The CSM’s focus is on facilitating customer adoption and usage, identifying and overcoming adoption barriers, and helping customers achieve their business outcomes efficiently.

References:

•Cisco’s official page on Customer Success Manager certification1.

•Cisco Learning Network’s article on Cisco Customer Success Manager Specialist2.

 A success plan includes customer business outcomes. These are the goals that the customer aims to achieve with the product or service, and the success plan is designed to outline the steps and strategies to reach these outcomes.

 A high touch customer success experience is characterized by personalized and customized support, often involving regular one-on-one meetings with a dedicated customer success manager12. This model focuses on providing elite customers with a tailored experience that addresses their specific needs and challenges, ensuring they receive the highest level of service.

The two critical actions when communicating with customer executives are targeting executive priorities and focusing on the value. When engaging with executives, it’s essential to align the conversation with their strategic priorities and demonstrate how the solutions or services can help achieve those priorities. Additionally, emphasizing the value that the services or products will bring to their business is crucial. This approach helps in establishing a connection with the executives’ business objectives and showcases the direct benefits of the offerings.

References:

•Cisco’s official page on Customer Success Manager certification1.

•Cisco Customer Success Manager (DTCSM) course details2.

•Cisco blog on breaking down silos to unlock the full potential of Customer Success3.

To avoid the issue of a customer having to explain their problems multiple times to different team members, it is essential to clarify roles and responsibilities with the stakeholders. This ensures that there is a clear understanding of who is responsible for what, and the customer knows exactly whom to contact for each issue

 A use case is a description of a system’s behavior as it responds to a request that originates from outside of that system. In other words, a use case defines the interactions between external actors and the system to accomplish a goal. The actors can be human users, other systems, or hardware devices. Each use case provides one or more scenarios that convey how the system should interact with the actors to achieve a specific business objective. References: Cisco Customer Success Manager documentation1, and additional insights on use cases and their importance in outlining and executing a roadmap for achieving success2.

When noticing a decline in product usage, it’s important to re-assess the customer’s business process and ensure that the capabilities of the solution are well-aligned with their needs. This may involve identifying any changes in the customer’s operations or uncovering new challenges they are facing. References: Customer success strategies that focus on aligning product capabilities with evolving business processes.

Monitoring a customer’s health is crucial because it allows the Customer Success Manager to proactively identify and address any changes in the customer’s experience or interactions with the solution. This proactive approach can lead to improved customer satisfaction, solution optimization, and ultimately, successful renewals. References: The concept of customer health monitoring is a fundamental aspect of Customer Success, enabling early intervention and continuous improvement to enhance the customer experience and support long-term success.