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Adobe AD0-E406 - Adobe Target Business Practitioner Expert

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Total 68 questions

A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.

Which metric should be used in order to track these different values on these pages?

A.

Revenue Per Visitor (RPV)

B.

Average Order Value (AOV)

C.

Custom Scoring

A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?

A.

Visual Experience Composer

B.

Form-Based Composer

C.

HTML Composer

An organization is tolling out a customer service chat that is available on the site Mondays through Fridays from 8:00 am to 5:00 pm. A lest will be conducted to determine how to optimize the link to the chat.

Which action enables an activity to be recurring every week during chat hours?

A.

Set the time in the Duration section of Goals & Settings.

B.

Create a rule for Time Frame in Audiences.

C.

Set the time in the Page Delivery section in the Configure menu.

What does Adobe Target optimize towards when running an Automated Personalization activity?

A.

One single metric

B.

The model will determine which goal to optimize

C.

Revenue per visitor

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

A.

so that "Conversion Rate of Alternative" can be estimated pre-test

B.

because it is not possible to change your primary goal after the test has started

C.

so that "days to complete test" can be estimated pre-test

D.

to minimize risk of biased metric selection

An e- com me tee company wants to test a new layout on a product page.

To write a clear, concise hypothesis, which two questions should be asked? (Choose two.)

A.

What is the reason for running this test?

B.

How will success be measured?

C.

What is the current conversion rate?

D.

Will any new products be added soon?

A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.

Which type of audience rule should the BP use?

A.

Traffic Sources

B.

Site Pages

C.

Target Library

After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.

How can this task be done in the Visual Experience Composer?

A.

Edit the CSS style sheet of the site to add a new class for the headline.

B.

Navigate to the Modifications panel and delete the unrequired Actions.

C.

Select the headline. Edit > Text/HTML and change the text color.

Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)

A.

Preferences

B.

Experiences

C.

Targeting

D.

Setup

A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only.

Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?

A.

The visual Experience Composer

B.

The Form-based Experience Composer

C.

The SPA Visual Experience Composer